15 Holiday Marketing Tips for Small Businesses

Are you ready for the holiday sale? Since October, Holiday Shopping has generated billions of dollars after making billions of dollars in revenue.

According to reports, between November 1st and November 11th, Alibaba Single Day sales amounted to a whopping $ 75 billion and attracted 800 million shoppers.

While the pandemic has affected the lives and livelihoods of billions of people, the holiday season is something many look forward to spending a fulfilling time with family and friends. Gifts play an important role in these exchanges. In fact, 25% of holiday shoppers plan to buy gifts for others this season.

Similarly, 64% of people are as excited about holiday shopping this year as they were last year. According to another report, 75% of holiday shoppers make up to 50% of holiday purchases online.

How ready are you for the set of shoppers prepared for this holiday season?

In this post, we’ll focus on 15 key things to include in your holiday season sales preparation checklist to maximize sales this season.


Holiday shopping usually begins in October with Thanksgiving and Halloween sales.

The Holiday Shopping Calendar highlights major holiday shopping events throughout the year.

This should be at the core of your overall marketing strategy. Knowing the date in advance will help you better strategy and prepare.


You can mark the date to plan the type and number of transactions available to your customers at each shopping event throughout the year.

Shoppers are usually looking for a once-in-a-lifetime deal, especially during the holiday season. You should find the best way to offer a deal that does not steal your profits.

You can monitor your competitors. Find out what types of transactions they are offering to new and repeaters.


Some customers are obliged to record the current price of an item on their shopping list prior to sale.

This is because most retailers don’t actually offer discounts, they simply mark up the price and “price down” again.

Make sure you are giving a real discount. Promote through newsletters, social media handles, websites and more.

FourPaid advertising and promotions

For dropshippers, for example, much of the marketing is done in the form of paid ads and promotions.

You can promote your business with paid ads on Facebook, Instagram, Twitter, YouTube, TikTok, Google and more.

Test them out and use the one that works best for you. You will also hone your targeting and copywriting skills to reduce costs and increase effectiveness.


This holiday season, your website can make or hurt your entire marketing effort. Is it fast to load, easy to navigate, searchable, and check out fast?

If your e-commerce website isn’t user-friendly, you’ll lose customers in a fuss and leave money at the table.

Perform a detailed website audit to optimize all touchpoints along the customer journey map. This is very important for a fun user experience.


SEO is all about onsite and offsite search and discoverability. Eighty-seven percent of buyers use Amazon or Google to start their online purchase journey from a survey.

To be successful with e-commerce SEO, you need to think like a typical shopper. Some shoppers do product-specific searches, while others prefer store-specific searches.

Optimize for search on your website and search engines like Google. Enable auto-suggestion / auto-correction features to help shoppers find what they are looking for.

7Social media

Is Your Social Media Doing Their Bit? Have you designed or planned a banner to promote future deals, discounts, or sales?

Are you planning to use influencers, run multiple social media ads, hire a new social media manager, or improve your LinkedIn marketing strategy?

Social media, with billions of active users each day, can play a major role in driving holiday marketing. Don’t ignore it.


Product presentations are also important in e-commerce. Shoppers cannot touch, feel, or taste the products on your web store.

There are three easy ways to achieve this. One takes a professional product photo with a description of the killer product.

The second is to incorporate product videos for a more detailed 3D experience. The third is to use VR to allow shoppers to virtually try on products before making a purchase. Shopify Plus has this feature.


A smooth shopping experience can guarantee you happy customers and repeated purchases, increasing their average order value and lifetime value.

A fast-loading, navigable, and searchable site with quick checkout and multiple payment gateways is a pleasure for shoppers.

On the other hand, a bad shopping experience can lead to cart abandonment, high churn, and negative reviews.

Tencheck out

From time to time, online shoppers do not necessarily abandon their carts due to a bad shopping experience. Maybe they’re just window shopping or checking shipping costs.

You can also forget your shopping cart and be distracted by work, colleagues, meetings, appointments, and more. How do you plan to collect such abandoned carts?

Many shopping carts, e-commerce platforms, software, apps, or plugins can help automate the recovery of your shopping cart this holiday season.


When it comes to online shopping, the payment issue is neck pain. It takes a considerable amount of time to search for different products, fill your shopping cart and complete your checkout.

For the past 3 days, we have been unable to pay for items in your shopping cart due to a payment gateway issue. Some of these are holiday items.

Failure to reach this point and complete your order can be frustrating. Make sure multiple payment options are available.


Packaging is another important factor in e-commerce sales, especially this holiday season. Pakible provides a comprehensive packaging solution for retailers of all sizes.

For dropshippers, the product packaging may not be visible before it is shipped to the customer, but it is important to do so.

Please note that the packaging of the product can produce a positive or negative first impression. You can also brand your product with special packaging or printed labels.


Once the customer’s order has been packaged, it must be shipped. With e-commerce, customers around the world can ship their products wherever they are.

Reliable carriers can help you reach your customers as quickly and cheaply as possible.

Long shipping times and high shipping rates are two of the biggest turn-offs for online shoppers. Make sure neither is guilty.

14Delivery and fulfillment

The customer’s order has arrived at the storage and sorting location. Now is the time for last mile logistics, and many problems can occur between the warehouse and the customer’s door.

For example, a delivery truck carrying fresh produce can break down for hours, leading to delays and disassembly, which can lead to order cancellations.

Timely and professional delivery is one of the most important legs of an online shopper’s journey. Make it fun. That way, your customers will reward you for more businesses. Terrible, they are gone.

15Return value

Returns are almost unavoidable, but unavoidable. When selling fashion items and apparel, make sure the size chart is comprehensive and detailed. Use professional photos, including detailed product descriptions.

More than 50% of shoppers are engaged in the act of purchasing all sizes, colors, etc. of items with the aim of holding only the brackets, that is, the ones that fit and returning everything else.

This is a costly method. On the National Returns Date (January 2, 2020), UPS returned 1.9 million holiday purchases. Returns can cost billions of dollars. They also produce extra greenhouse gas emissions (due to reverse logistics), some of which are eventually landfilled.


This Holiday Sale Preparation Checklist will help you plan your holiday marketing in advance, minimize losses and maximize profits this season.

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15 Holiday Marketing Tips for Small and Big Businesses

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