According to Google best practices, your website should load in less than 3 seconds. Visitors may no longer click away from becoming impatient. Studies show that a 9 second increase in page load time increases mobile bounce rate by 123%. Now that you know it, optimizing your website is more important than ever.
This starts from scratch when choosing a hosting provider. Moreover, having a website that works well for your business has never been more important. Here are some ways you can boost the appeal of curbs on your website.
WordPress host type
WordPress is the most popular open source content management system available. Along with that, there are many types of hosting.
Shared hosting allows you to store and run multiple websites on a single server. This is done using shared server resources such as CPU and RAM. Dedicated server hosting, in contrast, stores each site on its own server. This type of hosting gives site owners and administrators control over all aspects of hosting.
Cloud hosting distributes resources across multiple servers, allowing applications to use combined computing resources. However, the most complex form of WordPress hosting is managed WordPress hosting.
Managed WordPress Hosting is a concierge hosting service where all the technical aspects of WordPress (speed, security, WordPress updates, daily backups, website uptime, scalability) are managed by the host.
The technical aspect is very important as they speed up your website. As mentioned earlier, speeding up your website can improve the user experience. However, this is not the only important landing page advantage. Faster load speeds not only increase domain conversion rates, but also improve search rankings.
The main factors contributing to speed
External scripts are the main contributor to slowing down your site. Removing ads, font readers, and similar external scripts can make your site load faster. In addition, bad plugins such as fragmented code and expired plugins can do a lot of damage to your website’s speed. To prevent this, make sure the plugin is properly installed and optimized.
The way the WordPress website is configured also contributes to speed. For example, pages that fail to cache can overload the server. This can eventually slow down your website or cause it to crash altogether.
Similarly, page size can affect the speed of your website. Busy and crowded pages, or pages with too many elements, tend to load slowly. As a precautionary measure, remove excess fat from your landing page.
Finally, we need to evaluate the web host itself. Generally speaking, shared hosting is great for allowing others to consume the resources your site needs.
Choosing the right WordPress host
As a rule of thumb, the key to a Quickload WordPress website is finding the right host. To do this, you first need to pinpoint the needs of your website. Creating a list of what your website needs can help you organize your hay, as each host offers different capabilities. However, there are some basic features that every WordPress host needs to provide to keep an eye on.
For example, pre-installed WordPress software. In this way, you can manage your website regardless of device. In addition, nighttime automatic backups are a common feature that most WordPress hosts need to provide, as do WordPress automatic updates. Other notable features are 24×7 security and technical support, expert support, and web services specially built for WordPress-hosted websites.
When searching for a host, you can also compare prices offered by different providers and take advantage of the free trial period offered. In this way you can try out the host.
Although less commonly known, WordPress hosts usually offer many services, not to be confused with features. When you have no choice, compare the subscription prices for the services offered by your host.
Examples of WordPress services include hardware and software setup and configuration, hardware maintenance and replacement, software patching (and updates), and technical support and monitoring. Such services are useful in all respects. In this era, it’s important not only to have a website that is running optimally, but also to have a secure website.
Host of your choice
At this point, you should have everything you need to make a decision on your WordPress host. After doing this and configuring the plugins and themes, do some speed tests on your site. Get reliable results like IsItWP, Pingdom, Google PageSpeed Insights, Time To First Byte and more. In addition, WordPress beginner quizzes will help you choose the best WordPress host.
Tip: Consider using a content delivery network (CDN) to create fast-loading images and using AMP to optimize your mobile experience.
The website is a new real estate. Did your site find a home?
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Author: Brian Wallace
Brian Wallace is the founder and president of NowSourcing, an industry-leading infographic design agency based in Louisville, Kentucky and Cincinnati, Ohio, working with start-ups and companies ranging from Fortune 500s. Brian also runs #LinkedInLocal events nationwide and hosts the Next Action Podcast. Brian has been named Google Small Business Advisor from 2016 to the present and joined the SXSW Advisory Board in 2019.