A guide to selling expertise as a consultant

Are you passionate about something? Do you think you know more about this than anyone you know? And do you want to know how you can make money with that passion? You should be a consultant.

What is consulting?

Consulting is a business that gives expert advice to others and rewards them. Consulting is a type of business that can be run in virtually any industry. Whether it’s personal coaching, design consulting, or website development, this article covers the basics you need to sell your consultant expertise.

Here are the steps on how to turn your passion into a business

1. Find yourself passionate

The first step is to find what you are passionate about. Many already know what they are passionate about and do these things as a hobby. Do you have a hobby that got lost in time? Do you think you are always thinking and always talking with your family and friends? That’s what you’re passionate about. If you want to be a consultant, you can’t be passionate about anything. You need to be good at it. You need to be an expert in it. What do you know better than anyone you know?

If you don’t know your passion, you can ask yourself the following questions:

  • What excites me?
  • What do you think I’m always thinking about?
  • What kind of activity do you like?
  • What do I know very well about?

Find the answers to these questions and focus on the top question that appears in the answers to all the questions. This is probably your main passion. This part may take some time for you to excite you, occupy your mind, and organize your time and everything you know well. After answering these questions, the next step is to find out if there is a demand for your passion.

2. Find out if there is demand

The best way to know if there is a demand for your passion is to use the data! The data will tell you if there is a market for your passion. The numbers don’t lie. You can see trend data, search data, sales data, social media hashtag data and more.

The tools you can use to see the data in your keyword search volume are:

Let’s say your passion and expertise lies in weightlifting. Search for keywords such as:

  • Exercise consultant
  • Personal trainer
  • Help people train
  • Exercise coach
  • Weightlifting coach

There are many other keywords, but these are just examples. Other data you can search for: hashtags, followers of social profiles, viewing on video websites.

Another way to find demand is to look at people doing the same thing. If your passion is to help people exercise, you will find other people doing exactly the same thing. You can search for people doing this on any social networking site or google to see how much competition you have. The competition is good! That means there is a market.

Example of searching for competitors:

If your passion is weightlifting and you find a career associated with it, a weightlifting coach or consultant. Searching for weightlifting coaches on LinkedIn will show 1,240,000 results. This means that there is a suitable market for this.

3. Start positioning yourself as an authority

To sell potential clients, you need to look like an authority. If you are not an expert, why does someone ask you for advice? You need to look credible to the eyes of your potential customers.

To be credible, you need to look like an expert with industry experience. How do you do this? Professional web presence and other people saying good things about you give you an image of an expert.

No matter what industry you are in, you need:

  1. Professional website.
  2. Social profiles (Facebook, LinkedIn) with followers, great content, and introductory text. For quick testimonials, consider doing a free job for people in your network.
  3. Media attention (appears in news publications, online or offline).
  4. Pricing system and ideas for accurate services to provide to clients.When
  5. Once these are ready, you’re ready to chase the client.

4. Start marketing yourself

The next step is to start marketing to potential clients. Let’s say you chose Holistic Health Coaching as your career because you are passionate about having a healthy lifestyle and want others to do the same. After building a trusted online presence, start reaching out to potential clients. The first step is to create an ideal customer profile.

5. Create an ideal customer profile

Create an ideal customer profile before you start contacting potential clients.

This is the place to list your dream clients based on a variety of criteria, including:

  • Year
  • position
  • income
  • interest
  • The problem they are dealing with
  • Goal or motive

Once you’ve found your customer profiles, the next step is to find a place where you can find these customers. Once you start finding them, start contacting them and see how they can solve their problems. This is where you talk to your target market. Have as many conversations as you can to learn what they really want and need about your service. Gives you a little flexibility in pricing and accurate deliverables, and guides you to the specific services that their problems offer.


Passionate about your career is not easy and requires step-by-step planning. Consulting is becoming an increasingly popular business today, with consultants in almost every industry. We hope this guide will help you on your journey to turn your passion into a business and build the right career for you. It’s never easy, but as long as you plan and follow it, one day you’ll wake up and say, “Wow, I can’t believe I’m doing this for my” work “! That’s hardly true! ” I wish you good luck. Remember that it’s never too late to turn your passion into a business.

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