Call of Duty is a large business for Activision. The company has announced that it has earned more than $ 3 billion from franchises in the last 12 months.
In a note to the press, Activision saw the launch of Battle Royale Warzone, Mobile Hit Call of Duty: Mobile, and Call of Duty: Black Ops Cold Call of Duty’s “Shared Ecosystem Business Model.” This year’s war said it had transitioned to.
References to the “shared ecosystem” relate to the emergence of war zones and the integration of Modern Warfare and Black Ops Cold War. Starting in mid-December, Black Ops Cold War and Warzone will share the progress of the Battle Pass and will be able to level up and earn XP no matter what game they play.
According to Activision, the $ 3 billion figure is the net amount of products and services sold digitally or physically over the last 12 months, including license fees, merchandise, and publisher incentives. I am.
Net bookings (basically revenue) have increased by more than 80% and unit sales have increased by more than 40% year-on-year. According to Activision, more than 200 million people played Call of Duty this year.
Much of Call of Duty’s success this year depends on the free downloadable Warzone (which currently has more than 85 million players since its launch in early 2020) and Call of Duty: Mobile. However, Infinity Ward’s Call of Duty: Modern Warfare has been doing well year after its strong launch in late 2019. Activision has not announced the number of copies sold by Black Ops Cold War.