Science & Technology

Aglet announces NFT collection of sneaker heads

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Aglet Goes one step further towards its “sneaker berth”, the metaverse of sneaker superfans or “sneaker heads”. Aglet Today, he said he is using blockchain-based non-fungible tokens (NFTs) to create his own virtual sneaker goods.

Sneaker startups want to create a commerce metaverse that combines sneakers, shopping and games. ( Metaverse Is an all-interconnected virtual world universe, like the following novel. Snow crash And Ready player one.. )

In December, the company raised new funding. To date, we have raised $ 7 million since late 2019. Investors include Sapphire Sport, Lakestar Ventures, Forecast Ventures, angel investors Matt Miesnieks (, Niantic Labs) and Nate Mitchell (co-founder of Oculus, Mountaintop Studios). And Greg Castle (Anorak Ventures).

CEO Ryan Marines, who founded the company with Owenbat in 2018, Previous interview The company is gamifying the sneaker head shopping experience.

Mullins is a self-proclaimed sneaker head and owns hundreds of pairs of sneakers that he has been collecting since he was 10 years old. Previously, he was Director of Future Trends at Adidas, leading innovation strategies.

When it comes to shoes, Aglet has built a platform for existing brands to plug into the experience and next-generation sneaker creators to design virtual streetwear and brands. The vision is to provide them with their own virtual retailers and realize their designs in the gaming world.

Above: Aglet is migrating to NFT goods.

Image credit: Aglet

Due to the influx of malicious shopping bots and the overall increase in global demand for limited products, sneaker heads rarely actually land the product of interest. Aglet has created a gamed alternative that gives these passionate consumers the opportunity to earn in-game currency, compete with other players around the world, and collect virtual sneakers in their gaming environment. .. Like Pokémon Go, I’m walking around running the app with my shoes on. And it records how much you traveled with your shoes.

You can walk around in virtual sneakers, but they can wear out. Therefore, you need to purchase more with virtual cash. Sneakers can get dirty, so you’ll need to go to a real-world geofence station to clean or repair your sneakers. If you’re lucky, you can also find treasure stashes and limited edition sneakers. Other brands such as Adidas and Gucci are also available.

Aglet wants to create products at the crossroads of games, fashion, software and media. In doing so, the company wants to change the way people interact with brands in both the virtual and physical worlds.

Over time, Mullins believes Aglet will begin to make its own real-world shoes. His company has already partnered with an Italian company to do that.

Aglet has a new collection feature and we plan to announce the NFT collection in the future. Perhaps fans will make money by trading their collections, including blockchain, a unique NFT that can prove not to be a copy by secure digital ledger technology.

In the last few months NFT exploded in other applications Art, sports goods, music, etc. NBA top shot (Digital take of collectable basketball cards) is one example.Published by Animoka brand Built by Dapper LabThe NBA Top Shot has sold over $ 500 million five months after it was released to viewers around the world.And NFT Digital Collage Artist Beeple sold it at Christie’s for $ 69.3 million. Investors are pouring money into NFTs, and some of them are game fans.

Last week, Aglet released the most requested collection feature in its iOS app. It is designed to allow in-game players to collect and view their favorite virtual sneakers in the same way they are aiming for in the real world.

Ryan Mullins is a co-founder of Aglet.

Above: Ryan Mullins is a co-founder of Aglet.

Image credit: Aglet

When you launch a special collection with a real NFT as a reward, Aglet returns to its roots. Three years ago, the idea of ​​the time and some early prototypes were called “Sneakercrypt” and tried to put virtual sneakers on the blockchain. However, Aglet chose not to focus on NFTs, but on experiences where NFTs, digital assets, new commerce and creation experiences can be practical. In a statement, Mullins said it was very cool to see the NFT space explode, actively participating in something entirely new, and excited to be still in its infancy.

“I think we have the experience of providing some utilities and democratizing access to NFTs,” says Malins. “That’s why Aglet is celebrating the release of the collection feature with the announcement of Aglet’s first NFT rewarded in-game contest.”

Players use the in-game Aglet map to compete to find virtual sneakers placed in real-world locations surrounded by geofences. They need to explore the outside world and leverage Aglet’s in-app metaverse to complete a special collection of three in-game sneakers. The first 50 players to complete this set will receive a serialized mint NFT for each of the three collected sneakers and deliver it to a crypto wallet of their choice. The first player to complete the Aglet NFT collection will also receive an additional one-on-one sneaker NFT.

Aglet has adopted a “hustle proof” model that allows people to acquire wealth through physical activity.


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Aglet announces NFT collection of sneaker heads Aglet announces NFT collection of sneaker heads

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