Business & Investment

Airtel CEO Ogunsanya identifies strategies to lead in turbulent times

Segun Ogunsanya, Managing Director and Chief Executive Officer of Airtel Nigeria, called on business leaders to develop qualities such as empathy, honesty, good communication skills and a strong sense of purpose.

At the de facto recently signed Nigerian Advertisers Association (ADVAN) Chief Marketing Officer (CMO) Business Roundtable, Ogunsanya was led by a leader during a major crisis such as the Covid-19 pandemic. Provided practical tips that can be adopted.

He must not be denied by leaders whenever a crisis occurs, and business managers and CEOs are bold, determined, and capable of dealing with complex situations, while immediately responding to crisis situations. He said he had to confront.

According to him, the ability to empathize as a leader is essential when feelings of uncertainty are higher than ever, so that leaders face reality and do not lose the essence of the organization’s purpose during disruptive times. Emphasizes the need to do.

Regarding the importance of good communication skills, the CEO said that all leaders should be able to clearly communicate the purpose and vision of the organization, which gives them the opportunity to develop and grow relationships with people within the organization. While creating, I identified it as a means of demonstrating commitment.

“Good leadership involves effective communication. As a leading individual, you need to keep in touch with people, especially during times of turmoil. Keep communication channels open. It’s important to communicate. Not only can we build trust, but we can also pave the way for collective contributions, which facilitates engagement and solutions, ”he says.

Ogunsanya discusses the essence of maintaining integrity in the workplace, saying that good leaders need to support strong moral and ethical principles such as honesty, loyalty, credibility and sound judgment. Said.

He went on to advise his leaders not to be afraid to show vulnerabilities, as they reflect humanity and compassion.

“Showing vulnerabilities as a leader is not a sign of weakness, but just being a human being. An honest leader should be able to show vulnerabilities while showing compassion.

“One way to show compassion in times of turmoil is to give employees the opportunity to choose a day to work from home or physically in the office. Empathy and compassion give people. Not only is it inspiring, it also helps build a collaborative environment, “he said.

The ADVAN CMO Forum was born out of the need to provide national business leaders with a platform for meaningful discussions on how to better navigate rapidly changing marketing communications and the business environment. Over the years, the platform has hosted some good conversations about effective marketing and business leadership for the future.

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Airtel CEO Ogunsanya identifies strategies to lead in turbulent times Airtel CEO Ogunsanya identifies strategies to lead in turbulent times

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