Alia Bhatt invests in Phool.co, a D2C startup that manufactures natural incense and bioleather: Bollywood News

Phoenix.co, a D2C wellness startup backed by IIT Kanpur, today announced that Alia Bhatt has become an investor in the company. Founded in July 2017 by engineering graduate Ankit Agarwal, Phool.co is an innovative focus on the circular economy that transforms flower waste into charcoal-free luxury incense products and other wellness products. It’s a startup. The startup is also India’s first wellness brand with Fair for Life-Fairtrade and Ecocert Organic & Natural certifications. Through deep technology research, the startup has also developed “Fleather,” which leverages flower cycling technology. Freather is a viable alternative to PETA’s most innovative and recently awarded animal leather in the vegan world.

Phool.co has expanded rapidly and has consistently achieved 130% year-over-year growth over the past two years. Phool.co’s vision is underpinned by a strong RnD effort and is based on Sustainable Development Goals focused on creating a circular economy, promoting sustainable consumption and achieving a dignified life.

Regarding recent investments, Alia Bhatt, known for her environmental commitment, said, “Incense really stands out for its fine natural fragrances and great packaging. I like incense and bioleather from recycled flowers. I am impressed with the founder’s vision of making. Keeping the river clean, creating humanitarian alternatives to leather and helping to provide employment for women in the heart of India. These products contribute to India. Proud to be made in and amaze the world. Company. “

Earlier this year, Alia Bhatt also invested in omni-channel lifestyle retailer Nykaa, stating that she chose the company because of its Indian roots, global scale, and founded by women. IIT Kanpur invested in and nurtured the company while it was in the idea stage. Regarding the latest development, Dr. Abhay Karandikar, Director of IIT Kanpur, said: The co brings a lot of visibility to our incubator, and SIIC’s tremendous success since then is due, at least in part, to the success of PHOOL. “

Ankit Agarwal, founder of Phool.co, said: Investment and support will also help us expand our footprint globally and accelerate the pace of RnD. Phool.co can proudly say that it is a business built, led and still invested by women. “

Manoj Kumar, founding partner of Social Alpha (FISE), said of the latest development: Goal, extraordinary. “

Padmaja Ruparel, founding partner of the IAN Fund, said of the latest development: “Innovative solutions for sustainable development of the community are a need for time. Phool.co’s circular economic model brings three benefits: environmental, social and financial. Sustainability. Ankit A passionate entrepreneur focused on creating value for both the large market and the customer and his team. “

Phool.co is committed to producing innovative and sustainable products, the prestigious Young Leader of the United Nations Sustainable Development Goals Award, the United Nations Momentum of Change Award at the COP, the Asian Sustainability Awards Hong Kong, Alquity. Has received several international acclaims, including the Transforming Lives Awards. , London and breaking the science barrier, Berlin

Previously, Phool.co raised US $ 2 million in seed rounds from the IAN Fund, Social Alpha (FISE), Draper Richards Kaplan Foundation (San Francisco), and IIT Kanpur.

Read again: That’s why Alia Bhatt and Gangubai Kathiawadi from Sanjay Leela Bhansali will release it in January 2022.

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Alia Bhatt invests in Phool.co, a D2C startup that manufactures natural incense and bioleather: Bollywood News

https://www.bollywoodhungama.com/news/bollywood/alia-bhatt-invests-d2c-start-phool-co-makes-natural-incense-bio-leather/ Alia Bhatt invests in Phool.co, a D2C startup that manufactures natural incense and bioleather: Bollywood News

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