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Amazon launches free one-day delivery in Brazil in fierce competition by Reuters

© Reuters. File Photo: File Photo: On January 29, 2016, Amazon boxes can be seen stacked and delivered in Manhattan, New York City. REUTERS / Mike Segar / File Photo / File Photo

Kang Ji Umin

Sao Paulo (Reuters)-E-Commerce Giant Amazon.com Inc (NASDAQ :) Offers Brazilian Prime Subscribers Free One-day Delivery in 50 Cities on Wednesday in Fierce Market Competition in Latin America’s Largest Economy I started to do it.

This move comes as a rival like this Mercado libre (NASDAQ :) and Magazine Luiza are investing heavily to speed up delivery and acquire clients.

The Amazon Initiative, which already exists for Prime subscribers in the US, Canadian and UK markets, arrives two years after Prime was first launched in Brazil. Previously, Brazilian prime users were able to take advantage of 2-day free shipping with the option of paying an additional fee for 1-day delivery.

“Last year, we developed a better infrastructure, especially in the capital with a new distribution center, which enables one-day delivery,” said Mariana Ross, head of Amazon Prime in Brazil, in an interview with Reuters. It was helpful. ” ..

In Brazil, where an estimated 105 million e-commerce shoppers live, e-commerce competition is fierce. According to a ranking compiled by payment firm Ebanx, Amazon ranks fourth in monthly website visits after domestic and domestic competitors MercadoLibre, Americanas, and SoftBank-backed OLX. ..

Logistics is a continent-sized country with incomplete infrastructure and is a particularly difficult part of Brazil’s e-commerce. Earlier this year, Mercado Libre announced an investment of R $ 10 billion ($ 1.91 billion) in Brazilian logistics. As of June, same-day delivery experiments are being conducted in some cities.

Roth did not specify the number of new Prime users that the initiative would attract or the amount of revenue that the initiative would bring to the company.

($ 1 = 5.2424 Real)

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Amazon launches free one-day delivery in Brazil in fierce competition by Reuters

https://www.investing.com/news/stock-market-news/amazon-launches-free-oneday-delivery-in-brazil-amid-fierce-competition-2578718 Amazon launches free one-day delivery in Brazil in fierce competition by Reuters

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