Business & Investment

Amazon Launches Service to Aggregate Video Streaming Apps in India ByReuters

© Reuters. File Photo: The Amazon Prime Video streaming service logo can be found in this illustrated photo taken on March 5, 2021. REUTERS / Danish Siddiqui / File Photo

By Sankalp Pharmatiyal and Shilpa Jamkhandikar

New Delhi (Reuters) Inc launched eight global and local streaming services on video platforms in India on Friday to expand subscriptions.

This move is an important market for US tech companies, and it’s time to intensify competition with global and domestic rivals.

Amazon (NASDAQ :) Channel Services uses the Prime Flagship Reuters Program to assist customers who subscribe to multiple streaming services with a single interface, and Gauraf Gandhi, head of Amazon Prime Video in India. He told Reuters in a pre-launch interview.

“Not only does it solve customer problems, but multiple apps, multiple logins … I believe it also solves a lot for partners who can enjoy the benefits of Prime Video reach and ubiquitous delivery.” Gandhi said.

Channels has launched on streaming services from partners such as Discovery (NASDAQ :) Inc, Lions Gate Entertainment Corp and Mubi, Gandhi said, adding that India is the twelfth country to be launched.

Gandhi refused to discuss details of revenue sharing with content partners or discuss other financial parameters of the service.

Prime customers are currently offered a discounted price, but each streaming service subscription must be paid separately.

For example, the movie streaming app Mubi costs 499 rupees ($ 6.77) per month in India, while Prime Video offers a subscription price of 1,999 rupees per year.

“Amazon’s power as a content aggregator and destination will increase,” said Uday Sodhi, former director. Sony (NYSE :) Group Corp’s digital business in India.

“This is great for Amazon because it gives us a better understanding of consumer behavior from the consumption of other apps, and all of this helps us grow our business significantly.”

India, the world’s second most populous country with a population of 1.3 billion, is an important growth market for Amazon and its global rivals Netflix (NASDAQ :) and Walt. Disney (NYSE :).

While Prime Video rival Disney + Hotstar hosts popular Indian cricket league matches on Bollywood movies, TV shows and live streams, Netflix is ​​making a big bet on local original content. The announcement of the merger of local units from Zee in India and Sony Group Corp in Japan will create a television powerhouse that will challenge markets such as Prime Video.

Amazon has invested heavily in the acquisition and production of local content in India, and founder Jeff Bezos said last year that Prime Video is doing well globally. Amazon does not categorize the number of users by country.

($ 1 = 73.7300 Indian Rupees)

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Amazon Launches Service to Aggregate Video Streaming Apps in India ByReuters Amazon Launches Service to Aggregate Video Streaming Apps in India ByReuters

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