Another tech giant has become a prey to the European Union’s ambition to establish control over Big Tech. This time, the company in question is Amazon. Reported by Verge in a recent article..
The latter is not particularly known for fair play. The reason for this latest launch from the EU is Amazon’s controversial approach to how users manage their Amazon Prime subscriptions.
Amazon has succumbed to EU demands and has significantly simplified the steps users must follow to cancel their Amazon Prime subscription. According to the EU Commission, users will be able to do it and exit with “two clicks”.
European regulators were very concerned about “multiple pages” filled with “distracting information” and “obscure button labels,” Verge reports. As a result, the EU Commission, which has a long-standing reputation for successful wars with tech giants such as Apple and Google, has intervened and pressured Amazon to renew its cancellation process.
Previously, according to complaints filed by the Norwegian Consumer Council, which partially triggered the intervention of the EU Commission, the procedures were intended to be “operational design techniques” and “dark patterns” (ie, confusing users). Interface design) was included.
In light of the details mentioned above, the EU Commission has determined that the Amazon Prime cancellation procedure constitutes “unfair business practices” and thus is illegal under EU law. Amazon has since responded accordingly, making it easier for both EU and UK consumers (even though the latter is no longer a member of the block) to cancel their subscription.
Amazon is certainly not the only (technical) company that relies on cheap tricks to keep its subscribers. Hopefully it’s just the first of many that have been forced to abandon them.
Amazon succumbs to EU demands to simplify subscription cancellation process
https://www.phonearena.com/news/Amazon-caves-in-to-EU-demands-to-simplify-its-subscription-cancellation-procedure_id141141 Amazon succumbs to EU demands to simplify subscription cancellation process