The Indian Advertising Standards Council (ASCI) announced on Thursday that it had re-elected BBH CEO Subhash Kamath and India’s Publicis Worldwide as chairman after the 35th Annual Meeting. This is Kamath’s second consecutive term. NS Rajan, Managing Director of August One Partners LLP, will continue to be Vice Chairman of the Board. “We have flagged key initiatives in the digital space, such as influencer guidelines and monitoring of promotional content. We are preparing for the future in this ever-changing marketing and media context.” Kamath said.
“The second phase will enable us to further drive these initiatives. These initiatives show great expectations. As we grow our presence, we also consume to raise awareness of consumer rights. We are deepening our relationship with others, “added Kamath.
The ASCI Board also wants to strengthen governance through partnerships with external stakeholders, so scholar and social activist Ranjana Kumari, leading educator Indu Sahani, tech entrepreneur Rajesh Patel, and the financial sector. Announced to include new members such as expert and former editor Rajrishi Singhal. Brings a fresh perspective to civil society.
Over the past year, ASCI has taken many new initiatives at the pace of an evolving marketing environment. ASCI is digitizing its complaint management system through new industry websites and learning tools in line with its more digital efforts. We are investing in technologies such as AI and machine learning. ASCI also focuses on consumer, industry and student education and thought leadership initiatives through collaboration.
Influencer marketing guidelines have come into the limelight during the year-round initiative. In a statement, ASCI states that influencer guidelines for labeling promotional content help consumers distinguish between paid and organic content. ASCI has also introduced guidelines for real money game advertising backed by the Ministry of Information and Broadcasting.
ASCI re-elections Subhash Kamath as second president
https://www.financialexpress.com/brandwagon/asci-re-elects-subhash-kamath-as-chairman-for-second-term/2358987/ ASCI re-elections Subhash Kamath as second president