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London-based startups help publish “living games,” or games that have been in development for a long time after their release. The partnership with Buzz Capital in the UK will also help raise user acquisition costs to promote the game.
Live operations have become a major issue on all platforms, from Call of Duty: Warzone (with multiple seasons and events) to Candy Crush Saga. But too many publishers still don’t know how to help developers run live services, basically Chief Operating Officer Oscar Clark said in an interview with GamesBeat.
“There are a lot of teams playing great matches,” Clark said. “But they don’t know how to proceed with the game until they get the numbers. And there are a lot of these great games you just don’t get support for. Therefore, the deal you made in collaboration with Buzz Capital , To support user acquisition funding. “
Live operations are important to get customers back into the game, but user acquisition is also important to get new players to try the game and replace those who get out of the game. User acquisition is also important for finding players who pay real money for virtual products in free games.
As a new kind of publisher, Fundamentally wants to build a lasting partnership with clear boundaries between game creation, operation and marketing. We hope that by taking over these features, developers will be able to focus their vision and create games.
According to Clark, his team will help draw fans into the game and create interesting videos and other ads to test what works. The company will make developers think about the player’s daily, weekly, and monthly challenges.
“We give the game a chance to fight and then scale up what works,” Clark said.
According to Clark, Fundamentally Games differs from Tilting Point, which fund the acquisition of users for successful indie games, in that it involves early in the design process. The company provides advice on issues such as data capture, configuration, monetization, economic design and retention strategies.
Developers, on the other hand, fund their own development and retain 100% of the intellectual property and creative control over the game.
Basically, Games wants to help developers get their games available until their commercial potential peaks before they’re released. The key to this new approach is our dedication to flexible partnerships. That is, the services they provide are tailored to the needs of the developer and the particular game project. According to Clark, there is no one-size-fits-all strategy for games and developers. It’s still unclear what part of the revenue Fundamentals Games will make, Clark said, but it will be clear in the coming weeks.
Basically the game was founded in 2019 and has 6 employees. Clark said his company will work with other platforms as needed to leverage back-end infrastructure services such as Playfab, Amazon Gamesparks and Unity. Basically, the game works for both PC and mobile games.
“Our real competitors are other traditional game publishers, those who do the marketing and distribution aspects,” Clark said. “But I think there are some great talents out there that aren’t currently receiving the support they need.”
Besides Clark, Ella Romanos is also a co-founder.
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Basically, the game handles live game operations and user acquisition
https://venturebeat.com/2021/03/18/fundamentally-games-will-handle-game-live-operations-and-user-acquisition/ Basically, the game handles live game operations and user acquisition