Brand Spain: Santander renews Liga title sponsorship for another two years – Soccer Sports

April 8 – Banco Santander offers the option to renew LaLiga’s title sponsorship for another two years and extend it to 2023-24 for another year.

The sponsorship covers LaLiga Santander and the second Tier LaLiga SmartBank and continues the partnership that began in 2016.

Javier Tebas, president of LaLiga (pictured right), said: At this point, continuing to trust our main sponsor, Banco Santander, confirms that we are on the right track. Banco Santander is a leader in the field, deciding to choose LaLiga as a leading partner in the world of sports, our source of endless pride. “

With the renewal of Santander, we will remain the title sponsor of Riga Genuine Santander, a professional league created for players with intellectual disabilities, and Riga Promise, a global competition under the age of 12. He is also the main sponsor of the official FIFA 21 competition eLaLiga Santander in Spain.

During the pandemic, the two partners launched #LaLigaSantanderFest. This is an online festival attended by hundreds of artists and footballers, raising money to fight Covid-19.

Rami Aboukhair, CEO of Santander Spain (left photo), said: “Football reflects the Spanish brand and the match connects friends and family. This represents the values ​​that all of us at Banco Santander feel very connected to, such as effort, teamwork and commitment. I am. “

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