Games

Call of Duty: Warzone and Mobile have “transformed” the franchise, Activision said

As part of Activision Blizzard’s earnings report on Tuesday, the company shared some important details about the success of the next Call of Duty game and existing games.

Black Ops Cold War and the free battle royale game Warzone say their overall Activision has increased by 72%. Cold War achieved “strong premium sales,” but Warzone’s in-game revenue, or microtransactions, also had a positive impact. On the other hand, Call of Duty Mobile doubled its operating income due to the strong performance of Activision.

According to Activision, the launch of the free Call of Duty games Warzone and Mobile has “changed the franchise.” Over the last two years, the number of monthly active users has more than tripled, and Activision reached 150 million monthly active users in the first quarter. 2021. Call of Duty specifically demonstrated that monthly active users increased by 40% year-on-year, but this number has also increased over time.

According to Activision, Black Ops Cold War Premium sales reached an unprecedented level in the first quarter after the integration with Warzone, helping Warzone also contribute to the sale of paid games.

Call of Duty microtransactions are also on fire. These micro-transactions, called in-game online bookings, surged by more than 60% on consoles and PCs alone. In addition, Black Ops Cold war and Warzone seasons 1 and 2 were the most successful seasons to date for Call of Duty in terms of microtransactions.

Activision said the just-launched Season 3 “maintains this strong run rate and is tracking along with the first two seasons.”

Especially in the case of Call of Duty Mobile, the game recorded growth in “reach, engagement and player investment” in the first quarter. According to Activision, the launch of the game in China and “continuous enhancements” elsewhere helped improve the results. In addition, the number of downloads has reached 500 million.

The Call of Duty 2021 game comes from Sledgehammer Games, confirmed by Activision management on the call. The title was “built for the next generation,” the publisher said, but didn’t say whether this meant it wouldn’t appear on the PS4 / Xbox One. The company also confirmed that the game would “integrate and enhance with the Call of Duty ecosystem” and integrate with Warzone.

Activision executives also featured a campaign, multiplayer, in the 2021 Call of Duty game, which is rumored to be the sequel to Sledgehammer’s Call of Duty World War II era. He said there is an element of co-op play. The company also confirmed that it will be launched in the fall of 2021. This is noteworthy as there are rumors that it may slip later.

Overall, Activision Blizzard generated $ 2.275 billion in revenue in the first quarter, compared to $ 2.015 billion in the previous year. Activision’s net profit was $ 619 million, up from $ 505 million in the year-ago quarter.

The company earned $ 1.34 billion from microtransactions. That’s comparable to last year’s $ 960 million for the same period. Going forward, Activision management said it plans to hire more than 2,000 developers in the future to support the growth of the company’s franchise.

“The demand for our content is higher than ever, and we continue to increase our investment to better serve our players and drive better financial performance,” said Activision Blizzard. “We plan to hire more than 2,000 developers over the next two years, including triple the size of certain franchise teams by the end of next year compared to 2019.”

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https://www.gamespot.com/articles/call-of-duty-warzone-and-mobile-have-transformed-the-franchise-activision-says/1100-6491012/?ftag=CAD-01-10abi2f

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