Science & Technology

Can YouTube Shorts be Monetized? Spoilers Note: There are already some!

YouTube Shorts launched in the United States on March 18, 2021. The new short video experience is still in its infancy. YouTube states: mobile phone. “

According to a post by Todd Sherman, product lead for YouTube Shorts. YouTube official blog, Players are already over 6.5 billion Daily global view. The number of channels in India using the creation tool (during beta testing) has more than tripled since the beginning of December.

Shared in September YouTube Shorts: Getting Started Guide; In this column, we’ll take a closer look at this innovative short video format.

Can you find YouTube shorts?

Last September, he said that YouTube Shorts actually has three target audiences.


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  • Creators and artists.
  • Viewers and subscribers.
  • Advertisers and brands.

And, as I explained at the time, if creators and artists don’t see a surge in viewers and subscribers that advertisers and brands want to reach, this three-legged stool will fall faster than a “vine.” ..

So the feature I focused on was New editing tool It can be like stitching multiple video clips together.

There was the fact that short portrait videos were “easily found not only on the YouTube homepage (in the new Shorts shelf), but also in other parts of the app.”

So has the new Shorts shelf changed the way videos are detected on YouTube?

When Sherman announced that YouTube Shorts would be rolled out in the United States, he said the creation was only part of the Shorts experience. YouTube also wanted to help people find shorts and discover creators. That’s why I found new shorts for them on the homepage.


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He added,

“As more people create and watch shorts, we hope our system will be even better and our ability to help you find new content, trends and creators you like. doing.”

Even YouTube help page It seems that you can work around this issue once you start using YouTube Shorts. For example, the page has the question “How do viewers find my short video?”

YouTube states that it is constantly testing new ways to deliver content, and you can now find shorts.

  • YouTube homepage and shorts shelves.
  • It is displayed on the channel page by default.
  • Select the “What to see next” module.
  • Through YouTube search.
  • User’s subscription feed.

YouTube encourages creators to use #Shorts in video titles and descriptions to ensure that videos are found and featured on the site.

So what else can you do to optimize your YouTube shorts?

What works for YouTube Shorts creators

Take a look at some of the most watched shorts in the last few weeks to see what type of content you’re watching.

According to data from Tubular Labs, YouTube videos uploaded after March 18, 2021 happen to be viewed most often only at 1:00. It is titled “This caused him a heart attack!”

Uploaded by Woody & Kleiny Extra on March 26, 2021, it is currently viewed approximately 140 million times.Oh it uses hashtag # Shorts, # comedy, # bestfriends.

Yeah, this is a prank video. This is at least in October 2013Psychokinesis Coffee Shop SurpriseCarrie NYC’s “” recorded 74.9 million views.

Still, I would like to commend Woody & Kleiny Extra for putting this old wine in a new bottle.

It’s also worth noting that Woody & Kleiny Extra is based in the UK

Are YouTube Shorts already deployed in that country? necessarily.Many channels in other parts of the world are interested in viewers and subscribers from the United States


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Did this work? Now, in the two weeks before “This caused him a heart attack!”, The channel gained 180 million views and 275,000 subscribers. It has been uploaded.

In the two weeks since the prank video was uploaded, it received 330 million views and 389,000 subscribers (47.7% of YouTube viewers came from the United States and 7.8% from the United Kingdom. Masu).

In the short description, the creator tells the viewer to subscribe to the main channel as well.

As a result, two weeks after the prank video was uploaded to another channel, the main channel was viewed 5.5 million times and subscribed to 20,000 people.

Second, there is “TwinsFromRussia latest tiktok # shorts”. This 0:31 length video, uploaded on March 22, 2021, has already been played 81.3 million times (note the #shorts hashtag in the title).

The identical twins Kirill Revega and Filipp Revega — award-winning actors, musicians, bloggers and public figures — ask in a comment pinned to their video: do you agree? “


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This genre is as old as Aesop’s Fables, but a little new to YouTube.

Who knows, maybe we will start looking at other shorts that offer story lessons within a minute.

Third place is “Interesting video by Tiktok Food Challenge #shorts Tiktoriki”.

This 0:23 length video, uploaded on March 24, 2021, has already been played 80.3 million times. Again, the hashtag is in the title.

In what genre should this video be included? It’s like a mukbang where two hosts consume different amounts of food while interacting with the audience.

This genre gained popularity in South Korea in 2010 and has been a major global trend ever since. So why not Mukuban shorts?

Since March 18, 2021, a total of 96,900 accounts have uploaded 525,000 videos to YouTube with the hashtag #shorts.


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In total, we received 17.4 billion views (including “b”) in the three weeks leading up to April 8, 2021.

So are you watching YouTube shorts? definitely.

Can YouTube Shorts be Monetized?

So we come to the important question, “Can YouTube shorts be monetized?”

Now, if you go back and watch the three short videos highlighted above, you’ll soon notice that all three have ads.

Please note that the shorts have two flavors.

  • The first is content created using the Shorts camera, which is limited to 15 seconds.
  • The other is a portrait video of up to 60 seconds that uses the hashtag #Shorts in the title or description.

Don’t be surprised that the long version of the shorts is monetized in the ad. This may explain why about three-quarters of videos that use the #Shorts hashtag uploaded after March 18, 2021 are long versions.

Does this mean that creating a short version of the shorts is a “faith-based initiative”?

Let’s go back and analyze Sherman’s post again.


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Near the end, he explains that YouTube has helped generations of creators turn their creativity into business and has paid creators over $ 30 billion over the last three years.

Well, I understand. But what about the short version of the shorts?

Sherman added,

“Shorts is a new way to watch and create on YouTube, so we’re rethinking the implications of monetizing Shorts and rewarding creators for content.”

They are working on what the monetization of this format will look like in the future, so stay tuned for future developments.

Or, I think, the solution may already be hidden in a clear view.

On June 16, 2020, YouTube introduced BrandConnect. This promised to make it easier for creators and brands to become more authentic and effective.

Henry Scott-Green, Product Manager for YouTube Brand Connect, said in an official YouTube blog post announcing an insight-based matchmaking tool that makes it easier for qualified creators to access branded content.


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“Because of the connection between creators and fans, aggressive matchmaking creates compelling and relevant brand content, and it’s working. Over the last two years, across full-service products. The average transaction size has increased by more than 260%. “

He added that new measurement solutions such as branded interest lifts, influencer lifts, and organic view-through conversations improve accountability and real-time campaign results.

This allows brands to measure the impact and ROI of influencer marketing on YouTube.

The initial launch of BrandConnect was influenced by a combination of factors, including the COVID-19 pandemic and initial eligibility restrictions. (Only for US creators with over 25,000 subscribers.)

So, if YouTube is actually working on the look of future monetization options, my fully scientific guess is that these probably include relaxation of restrictions on participation in BrandConnect.

Please look forward to future developments.

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Can YouTube Shorts be Monetized? Spoilers Note: There are already some! Can YouTube Shorts be Monetized? Spoilers Note: There are already some!

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