Games

Casino game studio Huuuge trying to raise $ 150 million through an IPO

Casino game studio Huuuge has announced plans to publish on the Warsaw Stock Exchange. The company plans to raise approximately $ 150 million from an initial public offering (IPO) and use the cash to fund growth initiatives such as acquisitions and investments.

As of September 30, 2020, Free Play Studio, which develops and publishes social casino games primarily on mobile, boasts 4.74 million monthly active users across its portfolio.

It also generated $ 863 million in revenue from the top two titles. Huuuge Casino And Billionaire CasinoFrom 2017 to September 2020, it claims to have a “marketing strategy proven playbook” that allows it to promote engagement and attract players.

Anton Gauffin, CEO and founder of Huuuge, explained the rationale behind the IPO and said he would like to further leverage the growth potential of the mobile market, which currently has 2.5 billion players worldwide. ..

“Without data analytics and personalized marketing throughout our business, we can gain, maintain and deepen relationships with our players, the best per active user per day in the social casino subgenre. You can achieve revenue, “they commented.

“To fulfill our network-centric mission of enabling billions of people to play together, we follow the Build And Dubai strategy, which continues to build and develop mobile gaming products that can be played for free. It means pursuing further growth and expansion. Our purchasing strategy, complementary product and business disclosures and acquisitions. “

Its construction and purchase strategy has recently seen Huuuge make a number of acquisitions, including purchases. Bowland Double-star developer and Playable Platform, an interactive advertising company.

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