Business & Investment

Charlie Beatty: Now is the time to talk to consumers

There has never been such a big gap between those who produce food and those who consume it.

Most people knew or had a relationship with the peasant 70 years ago. Today, there are children who have never seen a real sheep.

They do not know that bread is made from wheat that grows in the fields. It is a threat to our industry and there is no doubt about it.

But it is also an opportunity to step in and share what, why, and how in our industry. Let’s grab it.

reference: Charlie Beatty-Forget Vegan Ally, it’s time for #Februdairy

“But no one cares where their food came from, they just want to make it cheaper” – I hear you, I do.

But I disagree. The profile of social media promoting agriculture in the UK has grown incredibly over the past year.

YouTube, Instagram, Facebook and TikTok – a platform that can reach people of all disciplines, especially the younger generation – provide plenty of opportunities for explanation and education.

Many farmers are spending time promoting #LockdownLearning from their farms, and it’s incredible to see many agricultural profiles interacting these days.

EatFarmNow Is a website for farmers to submit short educational videos, which is then accessible to parents of all disciplines.

The #FarmFromHome tag has been a huge success on Instagram, linking parents to profiles that are creating content for kids.

If social media isn’t yours, what about Leaf’s FarmerTime initiative (linking the environment and agriculture)?

This scheme pairs farmers and schools to show what’s happening on the farm via FaceTime.

Sessions can be held weekly, biweekly or monthly. Anything. It usually takes 30 minutes. It ends with a brief description of the selected topic (rambling, biodiversity, combinations, endless lists …) and the teacher needs to put together the questions before interrupting the next lesson.

So why not fill the gap instead of seeing it grow?

Charlie Beatty: Now is the time to talk to consumers

https:///farm-life/young-farmers/charlie-beaty-now-is-the-time-to-talk-to-consumers Charlie Beatty: Now is the time to talk to consumers

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