Science & Technology

Content marketing ROI statistics [2021]

Content marketing ROI statistics are one of the key indicators of digital marketing. Without relevant, impactful, and engaging content, you can’t drive high-quality traffic to your website, leading to lower conversion rates that affect your overall ROI.

Relation: B2B content marketing ideas

By now, you must have always heard the subjective opinions of writers and content marketers about the undeniable importance of content marketing. However, this article describes the need and importance of planning, creating, and ultimately marketing content on multiple platforms using “real numbers.”

Relation: The ultimate guide to B2B content marketing strategies

The top content marketing ROI statistics for 2021 are as follows:

  • Surprisingly, 21% of B2B content marketers have successfully tracked the overall ROI of their content marketing strategies and initiatives. (Content Marketing Institute)
  • B2B companies that harness the power of content marketing generate 67% more leads than those that don’t. (HubSpot)
  • Twenty-four percent of companies spend more than 50% of their marketing budget on creating content and marketing through accurate platforms. (Content)
  • Interactive content such as calculators, ratings and quizzes generated conversions in 70% of the time. Passive or monotonous content can only convert leads by 36%. (ION Interactive)
  • Content marketers who spend over $ 25,000 each year on content marketing are likely to save $ 14 or more on acquisition costs per customer. (HubSpot)
  • Content marketers who prioritize blogging in their content marketing strategy can get a 13x return on investment. (HubSpot)
  • 72% of content marketers say that content marketing will increase the total number of leads. (Content Marketing Institute)
  • With video content marketing, you can get a 60% customer return rate. (Marketing Sherpa)
  • 66% of people report that they have found a new business by promoting their content on Twitter. (Twitter business)
  • 94% of Twitter users plan to buy from the businesses they follow on the platform. (Twitter business)
  • 69% of users bought something because they saw a tweet about it. (Twitter business)
  • Compared to traditional marketing, content marketing costs 62% less than traditional marketing and produces three times more leads. (Demand index)
  • Companies that use content marketing experience six times higher conversion rates than companies that don’t. (Aberdeen Group)
  • One of the largest beverage makers, Coca-Cola spends more money creating high-quality content than advertising its products on TV. (Content)
  • 75% of content marketers plan to increase their budget for acquiring interactive content over the next few years. (Snap app)
  • Long blog posts generate 9 times more leads than short blog posts. (Curata)
  • When it comes to content marketing, lead generation (85%), lead development (78%), and sales (84%) are the organization’s top goals. (Content Marketing Institute)
  • Over 72% of content marketers find content marketing to be more efficient than traditional marketing overprints and mass media. (Custom Content Council)
  • 92% of content marketers believe that content is as important as any other business asset. (Content Marketing Institute)
  • Every dollar you spend on email marketing will earn you $ 42. (litmus)
  • Forty percent of content marketers have successfully achieved their marketing goals by using original image content. (revenge)
  • Marketers looking to harness the power of blogging are more likely to see a 13x ROI. (HubSpot)

Relation: A tremendously easy way to improve content marketing


All of the above content marketing ROI statistics will help you understand the importance of content marketing to different companies with different sets of ultimate goals.

Content marketing helps you reach your business goals by helping your customers, providing them with the information they need, and spreading awareness about their brands and products through content marketing media.

Content marketing ROI statistics [2021] Content marketing ROI statistics [2021]

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