30 seconds summary:
- On-page SEO is the process of optimizing web pages and content for search engine crawlers.
- Since there are many moving parts, it is easy to forget the elements and make fine adjustments.
- This quick checklist will help you get all the different SEO elements on the page on track
On-page SEO is basically a set of techniques and best practices to make your web page suitable for search engines and improve your ranking.
As you know, keywords are at the heart of almost every SEO on a page. However, page optimizations include many elements, not just keywords, so it’s easy to overlook some of them.
Here is a checklist to make it easy to make sure that all pages are properly optimized for the highest possible ranking.
Check the URLs of every page on your site to make sure it’s long, uncomplicated, and concise. Shorter URLs tend to have higher CTR, making them easier for search engine crawlers to understand.
Include the page’s primary keyword in the URL and remove filler (also known as stop) words such as “the”, “for”, and “to” to make it less than 60 characters.
Your website is probably full of images, which is good because images contribute significantly to improving both the user experience and rankings. They make your content more consuming, engaging and memorable, and when properly optimized, help you drive more traffic to your website.
To Optimize images for SEO on page, Check the following points.
Image filename and alt text
Googlebots can’t “see” human-like images. We need the accompanying text to understand what the image is. Therefore, for all images on the site, including keywords, descriptive filenames (“blue-running-shoes.jpg” instead of “82596173.jpg”) and alt text (images failed to load for some reason) Useful if). To both.
Screen readers use text alternatives to explain images to visually impaired users, which also helps make your website more accessible.In fact, it’s wise Test the accessibility of your website To ensure that you do not have to pay a fortune to settle the ADA proceedings.
Image file size
Page speed Is a key ranking signal for both desktop and mobile search, and bulky images slow down your site. Therefore, compress all images to reduce their size. Ideally less than 70kb.
Title and meta description
Make sure you include the main keyword before the title tag on every page. Make sure the title tag is 60-65 characters or less and 70 characters or less. Otherwise, it may be truncated by SERP.
Also, the title must be the only element wrapped in the H1 heading tag. That is, only one H1 tag is reserved for the title per page.
For meta descriptions, make sure you have a keyword-rich and engaging meta description that is relevant to your search intent. Keep it less than 160 characters on all pages. Otherwise, Google will select some relevant text from the page and display it as a meta description for SERP. This is not ideal for SEO.
Page load speed
The speed is Key ranking factors You can’t miss it. If the page takes more than a couple of seconds to load, the visitor bounces to the competitors and achieving the ranking of the first page remains a dream.
Therefore, make sure that:
- Code is optimized with reduced CSS and JS
- No unnecessary redirects
- Compressed all images
- Enabled file compression and browser cache
- Server response time is optimal
Please check the speed of the site regularly using PageSpeed Insight To find the exact area that can be improved.
Links – internal and external
Make sure you have the right one Link strategy You always obey. Both internal and external links play a role in SEO on the page.
Citing external sources and having outbound links is important for building trust in the eyes of both Google crawlers and human visitors. However, make sure you only link to high quality websites and trusted sources.
In addition, make sure there are no broken (“404 not found”) links as it compromises SEO and user experience. If you have a lot of site pages, it’s a good idea to create something that is attractive and easy to navigate. 404 error page.. This helps keep your site visitors and find relevant content / actions.
Remember to strategically link the pages and content on your website to each other. This allows crawlers to better understand the content and rank it with the appropriate keywords.
Internal links also help guide visitors to relevant pages and maintain their interest.
All blog posts and website copies play a vital role in optimizing your pages. In addition to making sure that your target keywords are carefully and naturally scattered throughout your content titles, URLs, subheadings, and paragraphs. There are a few things to do to get it right.
Structure and readability
Check the structure of the content on all pages. Make sure you build a logical hierarchy with keyword-optimized headings and subheadings (H1, H2, H3, and so on) to improve content readability and crawlability.
Research shows that long, detailed posts perform better than short posts. Google ranking.. Therefore, try to ensure that you have at least 2,000 words in all your content.
Comprehensive, long-form content is likely to answer all questions about the topic, providing better service to viewers and eliminating the need to look for more reading resources.
In each New update of core algorithm, Google is rapidly shifting its focus to rewarding websites with the best user experience.
However, by clarifying on-page optimizations that are closely related to UX, you can continue to reach and stay in the top rankings. Therefore, keep this checklist handy when working on SEO after 2021.
Convenient checklist for checking after 2021
https://www.searchenginewatch.com/2021/03/11/on-page-seo-a-handy-checklist-to-tick-off-in-2021-and-beyond/ Convenient checklist for checking after 2021