Now everyone needs to know that the most popular search engine available is Google. There are various search engines such as Yahoo and Bing, but Google is at the top. And don’t forget, it’s already been mentioned that there are over 200 Google ranking factors. But as you can see, all the ranking factors are different. Therefore, you cannot use the same search engine optimization techniques or focus on specific ranking factors. The same is a factor in top rankings, as Google’s algorithms are by no means static.
One common way to enhance search results or enhance search engine optimization is to use a high quality guest posting service. An additional advantage of the guest posting service is that you can perform optimizations according to the latest Google algorithms. You can also extend and improve your digital marketing services by increasing exposure, expanding networking, increasing opt-in rates, and building relationships. Whatever your search optimization, it’s true that these 200 ranking factors aren’t ambiguous. These are used by Google to influence the ranking of organic search pages.
Some of the important factors considered in the load of ranking factors are related to backlinks, content, speed, keywords, domain factors, core web vitals, website structure, etc. However, here we will discuss Core Web Vitals, EAT, and AMP in detail.
Core web vital
To understand Core Web Vitals, you first need to know about Web Vitals. In general, Web Vitals help guide high quality signals on the web in order to provide users with a great experience (page experience signals). Core Web Vitals is a subset of Web Vitals.
Other popular Web Vitals evaluate the page experience through signals such as secure browsing, HTTPS, mobile friendly, and intrusive interstitial. These are traditional ranking signals. However, core web vitals are evolving and there are three specific metrics about user interaction. Load, interactivity, and visual stability.
- LCP / Largest Content Full Paint: Measures web page load performance. LCPs that occur within 2.5 seconds are considered a great user experience.
- FID / First input delay: Measures the interactivity of a web page. Pages with a FID of 100 ms or less are considered a good user experience.
- CLS / Cumulative Layout Shift: Measures the visual stability of a web page. Pages with a CLS of 0.1 or less are considered a good user experience.
Google has also set some specific guidelines for these indicators as “good,” “needs improvement,” and “bad.” Core Web Vitals will be one of the official ranking requirements. Therefore, the web page must reach the minimum threshold limit set by the core web vital. Search engine rankings are one of the priorities of digital marketers.
EAT is an abbreviation for “expertise-reliability-reliability”. This is a set of quality standards set by Google to rate websites and review individuals. The evaluation is done offline, that is, it is checked manually. EAT, each has a different set of criteria for evaluation.
- Expertise: When evaluating guest posts, the expertise here is to check the content level associated with the subject. In the case of websites, appropriate credentials such as external recognition are required. To evaluate individuals, you can evaluate their relevant experience or degree in the field of work.
- reliability: When assessing website permissions for specific content, you can review ratings and reviews from external sources and evaluators. For individuals, you can also evaluate the number of author citations, the quality of their content, and where they appear.
- reliability: If you have any doubts and want to verify the authenticity of your website, just look at the About Us page, customer service information, or sites that are securely connected. And in the case of individuals, their authority also shows their value.
It’s no exaggeration to say that EAT is really effective in assessing your money and content related to your life and is useful for guest posting services. If you consider EAT as a ranking factor and want it to appear higher, you need to pay particular attention to the content of your website and its display. According to Google’s quality evaluation guidelines, EAT-first websites need to maintain some guidelines, such as content quality, topic focus, brand power, author name, and trust building. The EAT score can be improved by building more backlinks. In short, it may be important for guest posting services.
AMP stands for “Accelerated Mobile Pages”. Google described AMP as an open source project designed to allow website operators to create optimized content that instantly loads on phones and other devices. This gives users instant access to any page or website on any device in use.
According to Google’s AMP Product Manager, AMP-encoded content takes only 0.7 seconds to load, and non-AMP pages take 22 seconds. AMP HTML also helped site owners create lightweight web pages because the core of AMP is the cache.
Today, Google prioritizes AMP in search results, so while forming a balanced marketing strategy, AMP has become an important part. In today’s competitive world, AMP indirectly supports mobile users by speeding up the loading of web pages in search results, but simply put, it’s not a search engine ranking factor. It is not designed to control user data. Faster page load times result in more page views, more ads, and better CTR.
The main advantage of AMP in the world of online marketing or digital marketing services is the reduced loading time of web pages. Therefore, it can increase the number of readers, which can lead to higher rankings. Google has made AMP open source, giving developers the opportunity to do additional development.
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Author: Michael Corsole
Brand Manager and Web Designer for Digital Marketing Agency