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Crypto.com Becomes UFC’s First Global Official Fight Kit Partner – MMA Sports

With the UFC Crypto.comThe world’s fastest growing crypto platform, today is a historic long-term partnership that represents the evolutionary steps in branding of both companies and Crypto.com’s latest strategic move to connect with mainstream consumers. Was announced.

Crypto.com will be UFC’s first global Official Fight Kit Partner, Qualify Crypto.com to place the brand on UFC Fight Kits worn by UFC athletes in competition and Fight Kit apparel worn by men / women in the athlete’s corner. From locker rooms to world-renowned Octagon®, Crypto.com offers meaningful visibility in front of more than 625 million UFC global fan bases and more than 150 million social media followers. hold. Access to UFC broadcasts.

Crypto.com will also be designated UFC first Official Cryptocurrency Platform Partner, Create a new UFC Sponsorship category.

Crypto.com has over 10 million users worldwide, is highly regarded in the cryptocurrency industry, and is the top 10 financial app on both the App Store and Google Play. In addition to building the world’s fastest growing crypto platform, the Crypto.com Visa card is the world’s most popular crypto card available in more than 30 countries. Crypto.com has been a leader in sports sponsorship last week, announcing that it has become F1®’s first official cryptocurrency sponsor and NFT partner. Earlier this year, Crypto.com was the first crypto platform to partner with the F1 team (Aston Martin Cognizant Formula One), the first crypto platform to partner with the NHL team (Montreal Canadiens), and the professional sports league (Lega Serie A).

“This is the best partnership between two companies in their job,” said UFC President Dana White. “No company has worked to make martial arts more popular than the UFC. Today we are one of the largest sports brands on the planet. Crypto.com is reaching more people around the world through its strengths. We can help you reach. “

Kris Marszalek, Co-Founder and CEO of Crypto.com, said: “This is just the beginning of a long relationship with the UFC. We look forward to what we build together.”

Brand integration and qualification

In addition to the large-scale release of the Crypto.com logo placement on the UFC Fight Kit, the partnership will provide Crypto.com with a wide range of integration into UFC assets. Crypto.com is available during all pay-per-view events and Dana White Contender Series.. Crypto.com also integrates with UFC content on both linear and digital platforms, including live broadcasts, pay-per-view, and UFC-owned social media channels. Crypto.com branded assets will debut in Las Vegas on Saturday, July 10th. UFC® 264: Poirier vs. MC GREGOR3.

– MMA Sports

Crypto.com Becomes UFC’s First Global Official Fight Kit Partner

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