The hype of CD Projekt has paid off. The release of Cyberpunk 2077 was extensive even before it went on sale. Today, the company confirmed that the game has regained all the money spent on development and marketing just by pre-ordering. And, as a reminder, these are the development costs incurred in almost a decade.
In its financial report, CD Projekt said, “The license royalties that the company is estimated to receive in connection with Cyberpunk 2077’s pre-order sales on all digital distribution channels are both game-related development costs. It exceeds the total of. ” “And” Game marketing and promotion costs will be borne by the company. It has already occurred or is expected for the rest of 2020. “
In other words, Cyberpunk 2077 was profitable even before it was launched earlier this week.We know what the game has achieved 8 million pre-orders,and 74% of those presales Being digital, the more than 2 million physical units sold seem to represent the pure profits of CD Projekt, of course, except for licensing and distribution costs.
Cyberpunk 2077 was announced in May 2012, three years before The Witcher 3 was released. At the very least, the game has fulfilled its original trailer promise of being horny and violent.
For some reason, if you haven’t got the game yet, you can buy Cyberpunk 2077 from this Humble Store. Before you dive in, check out some tips in Cyberpunk 2077’s character customization guide.