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Device monitoring and management startup Memfault wins $ 8.5 million

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MemfaultA startup developing software for consumer device firmware distribution, monitoring, and diagnostics has completed a $ 8.5 million Series A round today. CEO François Baldassari said the capital will allow Memfault to expand its engineering team and invest in overall product development and marketing.

Slow, inefficient, costly, and responsive processes continue to plague the firmware engineering team. Companies often hire customers as product testers. The first signs of a device problem occur when a user contacts customer service or complains on social media.When 30 billion For Internet of Things (IoT) devices, which are expected to be used by 2025, hardware monitoring and debugging methods can struggle to keep pace. As a good example, Palo Alto Networks Unit 42 98% of all IoT device traffic is unencryptedPublish personal and sensitive data on the network.

Founded in 2019 by veterans of Oculus, Fitbit and Pebble, Memfault offers solutions on a cloud-based firmware observable platform. With this platform, customers can capture issues and debug them remotely, or continuously monitor the fleet of connected devices. Memfault’s software development kit is designed to be deployed on devices that capture data and send it to the cloud for analysis. The backend identifies, classifies, and deduplications error reports and spotlights the most common problems.

Baldassari says he, Tyler Hoffman, and Christopher Coleman first came up with Memfault while working on the embedded software team at smartwatch startup Pebble. Every week, thousands of customers complain about Bluetooth connectivity issues, low battery life, and unexpected resets. Investigating these bugs took time. The team needed to reproduce the problem on their unit or have the customer return the watch so that it could be opened and connected to the debug probe. To improve the process, Baldassari and his co-founder took inspiration from web development and infrastructure to build a framework that supports the management of millions of devices. This is now Memfault.

Memfault states that by aggregating bugs between software releases and hardware revisions, the platform can determine which devices are affected and the stack they are running on. Developers can inspect backtraces, variables, and registers when an error occurs, and for updates, divide the device into cohorts to limit problems across the fleet. Memfault also provides real-time reports of device check-ins and unexpected connection inactivity notifications. Teams can view device and fleet health data such as battery life, connectivity, and memory usage, and track the number of devices that have installed releases and the number of devices that have problems.

“We have built into our software a feedback mechanism that allows us to label errors that users haven’t caught, merge duplicate errors, and split individual errors that have been merged incorrectly.” Baldassari emailed VentureBeat. “This data is a machine learning shoe-in that enables us to automatically detect errors that simple heuristics cannot identify.”

IDC predicts global IoT revenue will reach $ 742 billion in 2020..But despite the long and continuous growth of the industry, not all organizations think they are ready — these days. Kaspersky Lab Survey, 54% said the risks associated with connectivity and integration of the IoT ecosystem remain a major challenge.

That’s probably why Memfault is competing with Amazon’s AWS IoT device management and Microsoft’s AWS IoT device management. Azure IoT EdgeSupports the full range of containerization and isolation features. Another big rival is Google’s cloud IoT, a suite of tools for connecting, processing, storing and analyzing edge device data. Emerging companies such as Balena, Zededa, Particle and Axonius offer full-stack IoT device management and development tools.

However, Baldassari believes the platform is superior to other packs, especially due to Memfault’s automation capabilities. “Despite the fact that connected devices are everywhere, hardware teams are often tied to a reaction cycle of lack of visibility into the state of the device and waiting for notification of potential problems,” he said. Said in a press release. “Memfault has rethought hardware diagnostics and instead made it work with the same flexibility, speed and innovation that has proven to be very successful in software development. Memfault has given our customers a number. Product development with the confidence to ship better products faster, with the knowledge that teams can fix, patch, and update bugs without interrupting the user experience, saving millions of dollars and engineering time. Made it possible to work on. “

With the participation of Uncork Capital, Partech led the Memfault Series A funding, bringing the total funding of the San Francisco, California-based company to $ 11 million. In addition to strengthening existing initiatives, Memfault states that it will use funds to initiate product self-service for “bottom-up” adoption rather than the current sales-driven top-down approach.


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Device monitoring and management startup Memfault wins $ 8.5 million Device monitoring and management startup Memfault wins $ 8.5 million

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