Doja Cat’s “Need to Know” video actually gets the video game

In the new video of the next album’s single “Need to Know” Planet Har, Doja Cat playfully grinds the air, dances underwear, and plays PlayStation 5 with a group of villains. The details are another example of how pop artist and TikTok’s viral sensation incorporates video games into her work.

Music videos are a relatively standard concept. Doja and her girl spend the night in town.There’s a little twist: they’re all aliens — Doja himself resembles Star Wars Aayla Secura — and it’s done in retrofuturism Blade Runner-The world of the wind. Instead of portraying them blaming everything and putting on makeup, we see the group relaxing on the couch and playing pre-games in video games. It’s sexy. Cheeky. And best of all, when she dances on the couch and grinds the air smoothly to dance with her girl, it oozes out with Doja Cat’s usual playfulness.

“The concept really came from Doja and her team,” director Alex (AJ) Fabiccio told Polygon in an email. “Planet Har It was a guide, and she really had a great base story for the visuals. Favicchio directed the music with Miles Cable with the support of the production company SixTwentySix Productions.And what is noteworthy Planet Har It’s a way to capture the enthusiastic spirit of Doja, but it also behaves like a typical 25-year-old, as you know.

Doja has been playing in the game space until “Need to Know”. She sometimes has a Twitch stream and spins a hilarious off-the-cuff rap while playing. Her “Kiss Me More” music video also included a fictional game. She goes out for an interview about the type of game she likes to play. (((Recently she is playing Gang Beast And internal, Just in case you were wondering. )

Image: SixTwentySix Productions

Doja Cat is part of the trend of mainstream artists immersing themselves in the culture of games and animation.Megan Thee Stallion rapped Naruto, Posted photos Bet Kegurui I cosplayed and worked with Crunchyroll to create my own anime-inspired clothes. Hip-hop artist Lil Nas X also has a futuristic theme of science fiction in his music, playing on Roblox, a children’s game platform, and releasing a game that twists the single “Montero (Call Me By Your Name)”. Did. .. “

Unlike most of her contemporaries, Doja Cat is a celebrity who accepts games like a normal person: not as a niche, but just as a form of media that exists. In her world, games are like music and television — they are there.And two directors Planet Har, Cable and Fabiccio, feel the same. It’s not really about “otaku culture”, it’s just a cool era. “We are all geeks behind the camera. We just choose your department,” Fabikio said.

“I’ve never felt a geek in my eyes,” Cable said. “I’m a big gamer and an overall geek. I’ve always been fascinated by 3D art and video games, and I’ve been anxious to dive into this kind of work.”

In addition, music videos were not only inspired by video games, but also made it possible using video game technology. Cable used Unreal Engine to create all the 3D scenes. Mandalorian..

“Unreal Engine is starting to move into production and we feel like we’re one of the early adopters of it,” said Cable. “Unreal Engine is a lot of fun and at the same time daunting. It was, but with a deeper understanding, AJ and I are learning how to continue using this tool in more and more projects in the future. “

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