Science & Technology

Due to Google Ads issues, the cost of tROAS and maximizing conversion value bidding strategies fluctuated on December 2nd.

Advertisers using the Target ROAS or Maximize Conversion Value bidding strategies in Google Ads may have experienced spending fluctuations on December 2, 2021. A Google spokeswoman confirmed with Search Engine Land. Then the problem was resolved.

This is a hat tip to Brett Bodofsky and Michael Robideau who first caught our attention.

problem. After noticing an unusual increase in spending during the three hours, Robido contacted Google Ads’ chat support agent. “We found that we had a technical issue on December 2nd. Advertisers using the target ROAS or maximizing conversion bid strategy for some campaigns were in December 2021. We experienced spending fluctuations on the 2nd of March, “said the support agent, adding that” the problem was identified and resolved by the team. “

Another Google spokeswoman confirmed the issue to Search Engine Land and said: “Customers using Target ROAS or Maximizing Conversion Value bid strategies may experience cost fluctuations on some campaigns on December 2, 2021. The issue has been resolved and everything has been resolved. It’s working. As expected. “

Why do you care? If your campaign uses a tROAS or Maximize Conversion Value bidding strategy, Google says the issue has been resolved and you shouldn’t see any unusual spending fluctuations. Still, it’s a good idea to check if you were affected on December 2nd and make a note of the issue.



About the author

George Nguyen is the editor of Search Engine Land, dealing with organic search, podcasting and e-commerce. His background is journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host, and public school teacher.

Due to Google Ads issues, the cost of tROAS and maximizing conversion value bidding strategies fluctuated on December 2nd.

https://searchengineland.com/google-ads-issue-resulted-in-spend-fluctuations-for-troas-and-maximize-conversion-value-bid-strategies-on-december-2-376877 Due to Google Ads issues, the cost of tROAS and maximizing conversion value bidding strategies fluctuated on December 2nd.

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