Sports

Dustin Poirier sees a significant increase in social media after defeating Conor McGregor – MMA Sports

Images via @dustinpoirier on Instagram

A few fighters defeated in the past Conor McGregor It has become a superstar in itself. Perhaps Dustin Poirier is next?

Social media indicators for the UFC 257 event show that “The Diamond” is in the right direction.

According to Nielsen Sports MMA junkieDustin Poirier’s second knockout victory has created 520,000 new followers across his social media platform. For a recent comparison, McGregor’s last opponent, Donald “Cowboy” Cerrone, gained 341,000 followers after playing against The Irishman.

With the exception of Dustin Poirier, UFC 257 was also a huge success in the promotion. When it comes to engagement, the number was close to 43 million and there were about 100,000 mentions during Fight Week.

Even if defeated, McGregor will continue to be the winner in these categories. The “notorious” social vehicle alone exceeded 22.7 million engagements, with 439,000 starting to follow him. This is a significant reduction from the 1.4 million who participated in the Battle of Serone.

“Conor McGregor once again showed that his popularity on social media remained at an unprecedented level despite a year of inactivity,” said Nielsen Sports UK Managing Director. Spencer Nolan told MMA Junkie. “Online conversations focused on the fact that McGregor lost, not Poirier. This means that he will continue to be a crucial character that transcends the whole sport, whether he wins or loses. is showing.”

McGregor was Dustin Poirier’s biggest victory in his career, except for his attention-grabbing interim lightweight title rematch with then-featherweight champion Max Holloway. In total, Poirier has now won five former or future UFC champions.

Meanwhile, McGregor has lost two of the last three MMA contests and is now in an unfamiliar territory. If SBG Ireland’s classic decides to come back, many believe it will tell you where he stands after being knocked out for the first time.

This article first appeared BJPENN.COM


– MMA Sports

Dustin Poirier sees a significant increase in social media after defeating Conor McGregor

https://www.bjpenn.com/mma-news/ufc/dustin-poirier-sees-large-boost-in-social-media-following-after-defeating-conor-mcgregor/?utm_source=rss&utm_medium=rss&utm_campaign=dustin-poirier-sees-large-boost-in-social-media-following-after-defeating-conor-mcgregor Dustin Poirier sees a significant increase in social media after defeating Conor McGregor

Back to top button