Science & Technology

Each of us falls into one of the three “individualities” that seek information.

Knowing what people want to know and why can be very helpful in designing a public relations campaign. However, it’s easy to say. The new research will shed some light on the topic and report on the criteria people depend on when deciding whether to get information about the topic.

The image is via AIXabay.

Survey results show that people generally rely on one of three criteria, at least for health, economic and personal characteristics issues. Information was directed at them and asked if it had to do with something they often think of. The team states that each person falls into one of these three “information search types” and does not tend to change them over time.

I know why?

“Currently, individuals have vast amounts of information available, including information on genetic makeup to information on social issues and the economy. We wanted to know. How do people? Do you decide what you want to know? ”Tarishalot, Professor of Psychology & Linguistics, University College London (UCL), states that he is the co-lead author of this study. “And why are some people actively seeking information about, for example, COVID vaccines, economic inequality, and climate change, and others not?”

“Information that people decide to publish themselves has important consequences for their health, finances, and relationships. By better understanding why people choose to get information. We were able to develop a way to persuade people to educate themselves. “

This study summarizes the data obtained by researchers in the course of five experiments with 543 study participants.

In one of the experiments, participants were asked to assess how much they wanted to know about a particular topic related to their health. For example, are there genes that carry the risk of developing Alzheimer’s disease, or are there genes that boost immunity? system. Another experiment followed the same pattern, but replaced financial information (for example, which income percentile it falls into) instead of personal health. One-third asked to assess how much they wanted to know where and how their family and friends evaluated personal characteristics such as intelligence and laziness.

They were then asked how useful the information was, how they felt when they received it, and how often they thought about the subject of each experiment.

Based on the responses during these five experiments, the team explained that people tend to look for information primarily based on one of three factors: expected utility, emotional impact, and relevance to interest. doing. They add that they can use the three-factor model they have established to more accurately predict the choice of participants who seek or reject information when compared to the various other models tested.

Some participants repeated this series of experiments several times at intervals of several months. Teams tend to prioritize one of three motivations on a daily basis over other motivations, based on responses over time, to one motivation over time or across topics. Explain that you tend to stick. They argue that this suggests that our motives are “trait-like” in this regard.

These traits have a direct impact on our lives. The first is clearly moving closer to or farther from a particular topic or data. But they also have to do with our well-being. In two of the five experiments, participants were also asked to fill out a questionnaire that estimates their general mental health. The team explains that participants who wanted to know more about their traits showed more signs of positive mental health when looking for information about their traits.

“By understanding the motivations of those who seek information, policy makers may be able to increase the likelihood that people will be involved in and benefit from important information. For example, policy makers may have a message. Emphasizing the potential usefulness of the message and the positive feelings it may elicit may improve the effectiveness of the message, “said Christopher Kelly, a PhD student at UCL Psychology & Language Sciences. the study.

“This study also helps policy makers determine if they need to disclose information, such as food labels, by explaining how to fully assess the impact of information on welfare. Currently, policy makers overlook the impact of information on people’s emotions and their ability to understand the world around them, and focus only on whether information can guide decisions. “

The paper “Individual differences in information search” Release In the journal Nature Communications..

Each of us falls into one of the three “individualities” that seek information. Each of us falls into one of the three “individualities” that seek information.

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