Sports

Euro 2020 bottle battle and other times sponsorship worsens – Soccer Sports

Not only is football playing, you may have noticed that Euro 2020 is also a secondary host, but it’s still an interesting tactical contest in the media room.

It started a few days ago Cristiano Ronaldo I was ashamed to share his press conference with two bottles of Coca-Cola.The· Portugal The captain took the soft drink from the desk in front of him and exchanged it for bottled water.

He may have publicly downplayed one of Euro2020’s major corporate sponsors, but Ronaldo’s rebellious behavior quickly affected a group of imitators.

Franceof Paul Pogba By removing the Heineken bottle that was in front of him, he confused another tournament benefactor.

play

0:20

Paul Pogba shows Cristiano Ronaldo’s Coca-Cola snab by removing the Heineken bottle from the Euro 2020 press conference.

It is believed that the midfielder may have removed the bottle because of his Muslim faith, unaware that it was actually a non-alcoholic version of the beer.

Andriy Yarmolenko next, Ukraine Winger swapping bottle While trying to forge some new sponsorship deals cheeky His own.

Behind his two-goal hero against Switzerland The day before Italy Midfielder Locatelli I took the leaves directly from Ronaldo’s book Replace coke with mineral water..But RussiaHead coach Stanislav Cherchesov had a little fun at the media conference By helping yourself to the free twigs of Coke..

The ongoing “bottle battle” at EURO 2020 hasn’t brought much benefit to Coca-Cola. Subsequent dramatic $ 4 billion drop in stock prices In the aftermath of Ronaldo’s well-known snab.

It’s certainly not the first time a partnership deal has backfired, and football has witnessed more than a fair share of a company’s temporary suspension over the years. Here are some:

1. Chevrolet Manchester United and Liverpool mashups

Chevrolet created a hash in 2013 when trying to attract fans Manchester United And Liverpool Together in the name of brand unification.

The company was trading millions of pounds with both clubs at the time, so it recited a message about how special each team was and created an ad that would connect the players on both sides of the divide.

As you can imagine, the ad was quickly criticized by both sets of rival fans, forcing Chevy to defeat a fairly rushed withdrawal to the drawing board.

2. Wrong Newcastle Wonga logo

Newcastle United When they somehow managed to unveil the latest shirts with the wrong brand logo on the front, they caused similar confusion about the launch of their kit in 2015.

The problem was due to the fact that sponsor Wonga changed the brand name just hours before the kit went on sale, leaving Newcastle with an outdated shirt from the beginning.

3. Dulux Paint Tottenham in Bad Light

Tottenham was at its best when it announced major new commercial development news towards the end of the 2020-21 season.

Spurs revealed that Dulux has become their official paint supplier just to start their new partnership by openly mocking them on Twitter.

The first Dulux began by sharing a meme in the Spurs’ empty trophy room, after which their famous dog mascot could do a better defensive job than any of the current back fours. Suggested.

Not surprisingly, shortly thereafter, a derogatory apology continued. As they tweeted: “We deeply apologize for posting from Dulux this morning in response to the announcement of our relationship with @ SpursOfficial. These do not reflect how proud we are to be the club’s official paint supplier. We are investigating what happened and apologize to all Spurs fans. “

4.4. Ansu Fati I can’t drive yet

Barcelona Starlet’s Ansu Fati then made a stuttering start to his commercial efforts. Sign up to become a cupra ambassador, Spanish car company.

In the deal, Fati presented his own finest sports car. The only problem was that the 18-year-old Winger didn’t have a driver’s license because he couldn’t take the test because of an injury problem.

5. “Boilerman” mascot

West Bromwich fans faced a clear reminder of their plight after starting the 2018-19 season in the championship after being demoted from the top flight of the previous campaign.

As if pushing it into the house Buggy’s introduced their new mascot To the fans before the first match of the season-a man dressed as a boiler named “Boilerman”.

Colin the Combi (to give him a formal name) was hailed loudly at Hawthornes, but it wasn’t very heartfelt.

6. Don’t bet on Antonio

West ham forward Michail Antonio It was struck by the club’s shirt sponsors when they got an idea on their station in 2016.

After losing Chelsea, Betway’s Hammers partner has decided to criticize Antonio’s performance and has selected Utilityman on social media as an “accident waiting to happen.”

Betway officially apologized to Antonio After the game for their “inappropriate” comments, but the tweet in question is still in their official account.

7. Manchester United tap up

Manchester United leads a vast and inflated portfolio of business alliances around the world, boasting everything from snack noodle partners to official club tractors.

But it is Collaboration between United and Caller It frowned in 2019 when an American plumbing supplier decided to pay homage in the only way they knew on the 1999 treble anniversary.

As a historic tribute to one of United’s greatest victories in history, Kohler has released a special faucet set with various references to its refreshing night in Barcelona. Bayern Munich..

In some cases, the sale must have been on the roof or under the sink.

8. Line delay

Preston North End marked its advance to the 2014-15 League One Playoffs Final at Wembley by allowing Virgin Trains to sponsor the shirt.

Sadly, due to the planned maintenance work of the line Virgin was unable to operate a train from Preston to London Before the game. This required thousands of North End fans to step into the National Stadium by their coaches to see what the attendees ironically called the “Exchange Bus Final.”

Preston eventually defeated Swindon 4-0 and sealed the promotion in style, so at least it wasn’t a complete washout.

9. Lord …

When it comes to naming rights, one of the most interesting side effects of such a deal is Burnley In 2015.

One of Turf Moor’s stands is named after Bob Road, the greatest chairman of Claret’s history. Bob Road is a respected character who oversaw the most successful period of club history, won the first division championship in 1960, and reached the FA Cup final. following year.

But unfortunately the partnership with a bright e-cigarette brand has helped somewhat. Awesome The name of the Lord is spoken around the place.

The Lord was many, but “totally wicked” is arguably not one of them.

10. Nicklas Bendtner Pants

Danish striker Nicklas Bendtner unveiled bookmaker brand underpants when he lost to Portugal 3-2 in Euro 2012.

Bendtner, who acknowledged the winner in the second half after Denmark leveled the match down from 2-0, revealed the brand of Irish bookmaker Paddy Power during the equalizer celebration.

UEFA didn’t see the funny side, and the 24-year-old Arsenal forward was banned for one match and fined € 100,000.

“I used it in my first game and before the tournament was a pair of lucky boxer shorts,” he said. Maybe with your tongue firmly on your cheeks.. “I didn’t know I was breaking the rules, but now I’m aware.”

11. Wrong drinks can cost you …

Euro 2020 player, please be careful. Coca-Cola has a history here. Ronaldinho has lost a major sponsorship deal with the brand after an introductory press conference behind two cans of rival drink Pepsi at Atletico Minero in 2012.

Coke pulled the plug In a deal worth about $ 750,000 a year after seeing Ronaldinho sipping Pepsi (sponsored by Minero) in front of the world of watching.

“Coca-Cola recognizes Ronaldinho’s career and value, but recent developments have made it impossible to continue the partnership,” Coca-Cola said in a statement.

Marcelo Pontes, Head of Marketing at Coca-Cola, told the Brazilian newspaper O Estado de Sao Paulo:


– Soccer Sports

Euro 2020 bottle battle and other times sponsorship worsens

https://www.espn.com/soccer/blog-the-toe-poke/story/4412960/euro-2020s-bottle-battle-and-other-times-sponsorship-turned-bad Euro 2020 bottle battle and other times sponsorship worsens

Back to top button