European fashion brand PRODUKT has been launched in India under the best-selling Indian fashion house. PRODUKT is aimed at today’s independent, confident, entrepreneurial and ambitious boys who easily straddle between professions and social media positions. PRODUKT by Jack & Jones is only available at the Trends store and Ajio.
Jack & Jones’ PRODUKT redefines the basics by rewriting fashion games one at a time, upgrading with subtle but not-to-be-missed details. This collection provides today’s active and urban men with a complete wardrobe of effortless fashion. Many styles are inspired by the ever-evolving indie and urban pop culture scene. The garment is vibrant, easygoing and fully absorbs the current trends. Jack & Jones PRODUKT offers everything from utility streetwear to denim products to evening wear.
PRODUKT is pleased to announce their brand ambassador, Bollywood’s rising star Ishan Cutter. Ishaan’s personas reflect an independent, confident, environmentally friendly, entrepreneurial and opinionative character that is in line with the brand’s world. His growing popularity, coupled with his success as an actor and his charismatic attitude, has earned him considerable support.
India’s best-selling Vineet Gautam, CEO and Country Head, said of the launch: And for us, PRODUKT does just that! It is an early adopter of fashion and takes advantage of the category of audiences who are not afraid to test their appearance. In addition, we are pleased to partner with Reliance Retail. The retail footprint through TRENDS and the strong digital presence through AJIO provide an excellent platform for introducing PRODUKT by JACK & JONES. As the face of the brand, the charismatic attitude of Ishan Cutter, combined with the comfortably stylish personality, works perfectly synergistically with Jack & Jones’ PRODUKT brand DNA.
Ishaan Khatter, the face of Jack & Jones’ PRODUKT brand, said: The brand offers a range of comfortable yet edgy, laid-back, but very trendy fashions and I love it! It resonates perfectly with my style and I look forward to this association. “
PRODUKT by Jack & Jones is only available at AJIO and 153 TRENDS stores covering over 100 cities across the country.
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European fashion brand PRODUKT launched in India.Signed Ishaan Khattar as the face of the brand: Bollywood News
https://www.bollywoodhungama.com/news/bollywood/european-fashion-brand-produkt-launches-india-signs-ishaan-khatter-face-brand/ European fashion brand PRODUKT launched in India.Signed Ishaan Khattar as the face of the brand: Bollywood News
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