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F1 can attract manufacturers seeking a “fresh image” – Motorsports

F1 currently has four manufacturers on the grid (Mercedes, Ferrari, Renault and Honda) as V6 hybrid power unit suppliers, but will return to three in 2022 after Honda finishes the series.

F1 continues to work on hybrid technology, but aims to introduce a simpler and cheaper power unit at the next change currently scheduled for 2026, which could be carried over to 2025. There is.

F1 is clear in its recent sustainability promotion, outlining its plans to be carbon neutral by 2030, and regularly working with manufacturers on what it needs for future series.

Domenicali said F1 is “discussing” with other manufacturers that aren’t currently active in the series, but they now “prefer to stay quiet.”

However, the recently appointed President and CEO of F1 was encouraged by his interest in what value F1 could offer in the future, especially from an image perspective.

“Fortunately, there are people, businesses, and very important companies who are keen to understand the value they can take home with the F1 platform,” Domenicali said in an interview. Sky sports F1..

“But not only in terms of technology, but also in terms of the value that F1 brings to car makers.

“I think one of the biggest challenges car makers have today is feeling youth. There is this kind of battle between the old OEM schools and the new OEMs coming to the mobility side.

“We are certainly not part of the mobility aspect when it comes to what we want to achieve as a sport.

“But the OEM [F1] A platform for that fresh image they may need for the future. “

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Domenicali emphasized the importance of F1’s continued involvement with new forms of media and platforms in order for younger generation fans to remain interested in the future.

“Maybe the first media displayed [F1] TV has been a bit reluctant to products like Netflix, as it has been in the last few years, “says Domenicali.

“But in the end, it was beneficial to both, as one was better activated on the other, so I think this holistic approach is needed to avoid losing opportunities. I will.

“The younger generation is multi-connection. We need to provide a very precise multi-program in terms of strength. If we are bored with what we offer, people switch off and just the channel Not changing the subject.

“Of course, not only the opinions of the team, but also the opinions of the stakeholders are important, so we are thinking of ways to maintain the race format in another way.

“We will hold a dedicated meeting to prepare the right service. We need to make sure we don’t miss an opportunity.”

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– Motorsports

F1 can attract manufacturers seeking a “fresh image”

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