Business & Investment

Facebook’s game viewership in India increased by 530% in two months: FB India Director

Remember when you played a Farmville or Candy Crush game and posted a post in your friend’s feed? Fast-forwarding in 2021, the scenario changed completely. Now your game movement can have millions of live viewers who are willing to pay to play the game online. Well, that’s social media giant Facebook is about to bring it to the Indian gaming industry. India is one of the world’s top three markets in the industry. According to the Indian Internet and Mobile Association, the Covid-19 pandemic has proven to be a big blow to online gamers, who are estimated to grow to $ 7 billion by 2021 in the mobile gaming industry alone.

Exclusive conversation with Facebook India Director, Partnership Officer, Manish Chopra Business Today.InPoints out that not only casual gamers but also live game viewers have exploded to 530%. This is almost six times higher in India in the last two months. In particular, 200 million people worldwide watch games on the Facebook platform every month. This includes watching live games and video on demand.

“India is one of the top countries. In fact, it ranked third in the Facebook world in gameplay sessions. That’s why India has a lot of gameplay. Another one that has grown significantly. The side is the viewership of live game videos, which has grown dramatically and has grown almost six times. This basically shows that there is a long-term organic growth happening in Facebook gameplay. “The top executive said.

The company does not categorize the number of casual gamers nationwide, but claims that 380 million people worldwide played casual games on Facebook and 234 game sessions were recorded in India alone. .. For the past two months. According to Chopra, this kind of traction Facebook has seen in its gaming space is sustainable, and that trend is only being accelerated by new conditions.

Read again: Facebook changes rules to protect public figures from mass harassment and attacks

Some of the most popular games currently playing on Facebook include PUBG mobile, Garena Freefire, Battlegrounds and Grand Theft Auto. Chopra said that the evolving trend Facebook has seen in India regarding games is community-level participation, with approximately 20 million people in the country working in various Facebook game groups.

Currently, Facebook is betting heavily on casual gamers and has no plans to enter real-money games, but will bring revenue resources to the streamer’s pool. Chopra said the platform has multiple programs to ensure the monetization of game streamers.

“Especially for aspiring creators, they don’t get that many viewers. Bring them into a program called Level Up. Facebook guarantees that they can create large amounts of content. [along with] Number of live streams, [then] They can build an audience. It turns out that it’s the first feature to work, “says Chopra.

Read again: Facebook employs 10,000 employees in the EU to build a “metaverse”

The social media giant also has its own program for well-established gamers, through both initiatives, Facebook posted recorded live game videos on the platform, and then from ads played during the session. Share a portion of your advertising revenue.

Now, another interesting source of revenue for gamers is when viewers pay the micropayment system Digital Tokens or Stars. Most often described by Chopra as a kind of “payment tips for gamers,” he has made 3.8 billion stars casual gamers / streamers since the introduction of the digital reward payment system in India from July to August. It points out that it was paid. ..

Online games have long been recognized as a fortress for men, but according to Facebook’s Chopra, the domain is now more comprehensive and community-driven, with women actively participating in this trend. Participants are also increasing from cities other than the metro. This is mainly due to the integration of the local language into the platform.

Read again: Facebook page removes Indian user likes and redesign reduces focus on followers

Facebook’s game viewership in India increased by 530% in two months: FB India Director Facebook’s game viewership in India increased by 530% in two months: FB India Director

Back to top button