Leading professional soccer players Zlatan Ibrahimovic and Gareth Bale have expressed concern about how their names and portraits are being used for profit. FIFA Creator Electronic Arts reported that he got a cool £ 40m by allowing David Beckham to feature him in the latest version of the game.
The long-running series is built on an official license, allowing EA to use not only league and club brands around the world, but also the digital-like of the most famous players in beautiful games.
One of those players, the Swedish legend Zlatan Ibrahimovic, asked exactly who gave EA permission to use his name and face in the game. He assumes it is FIFPro, a union of professional footballers, but claims that he has never empowered the organization to speak to EA about including him in the series.
Wales national team Gareth Bale, who has signed with Spanish giant Real Madrid but is currently rented to Premier League top team Tottenham Hotspur, has joined the conversation.
Ibrahimovic’s agent Mino Laoila Joining the thread, he first stated that his hope was “we now get the answer to our letter.” to add “FIFPro and AC Milan have no personal rights to the player, as you are sure you know, and as I have said many times.”
Bale’s agent, Jonathan Barnett, told the Guardian that the legal action was “something under investigation” and “players are not paid at this time. Our big complaint is that FIFA has many rules. That’s what’s coming out. ” And the rule that they say they are in the best interests of the player, but obviously not. “
The EA has issued the following statement on this issue:
We are aware of the discussion about EA Sports FIFA player licensing. The current situation on social media is an attempt to bring FIFA 21 into many third-party disputes and has little to do with EA Sports.
To be very clear, we have a contractual right to include portraits of all players currently participating in the game. As already mentioned, these licenses are obtained directly from leagues, teams, and individual players. In addition, we are working with FIFPro to include as many players as possible to create the most authentic games.
In such cases, our rights to the portrait of the player are granted through a club contract with AC Milan and a long-standing exclusive partnership with the Premier League, which includes all players of Tottenham Hotspur.
According to GamesIndustry.biz, the “current situation” referred to by EA is FIFA’s recently announced “introducing regulations to agents in 2021, limiting their ability to represent multiple parties in transfers and making fees. The plan is to set an upper limit. .. “
Following an official statement on Twitter by Ibrahimovic and Veil, some fans quickly pointed out that the pair has enjoyed a close relationship with FIFA for many years.Ibrahimovic was named EA Sports Player of the Month in December 2016 and was later a physical copy of his Ultimate Team player card to promote FIFA 17, while Veil was one of the cover stars. FIFA 14..
Some argue that it is very unlikely that the two have ever been completely unaware that their portrait has been used in the game. Also, Beckham’s trading is speculated (% of EA’s total revenue in the previous year, according to 27 GamesIndustry.biz) – not to mention the huge revenue generated by FIFA’s Ultimate Team mode – attracted their attention. I am.