January 27 – FIFA may dominate football, but not sports on social media. Cricket dominates. The new ranking puts the world ruler of the world game, with over 38 million followers behind the smaller ball games.
Data edited and analyzed by telecommunications agency BCW show the International Cricket Council (ICC), which surpasses FIFA’s 41,082,790 followers and has a total of 79,696,575 followers across the platform. Since then, basketball (FIBA) has dropped significantly, ranking third with 13,909,368 followers.
The BCW ranking covers non-Olympic sports and Olympic sports. FIFA is at the top of the Olympic sports rankings.
This is the second year FIFA has fallen behind cricket in the rankings, and the gap appears to be widening. ICC has increased its followers by 35% (more than 20 million new followers) and FIFA has increased by 9%.
A key indicator of the year in which the BCW analysis recorded a significant increase in followers in all Leagues of Nations is growth rate.
“The presence of 41 Olympic winter and summer governing bodies and 56 non-Olympic sports federations’ social media analyzed in this ranking has grown significantly from 2020 to 2021,” said the author of the BCW report. ..
“For the majority of IFs, the efforts made online reflect a significant improvement in digital transformation, with an average growth rate of 36% on Instagram and 33% on Facebook on social media. Greater results have been achieved by increasing our presence, with some IFs showing triple-digit growth. “
BCW highlights the growth of World Athletics, where the number of followers increased by 101% last year to 8,135,451.
Also noteworthy is the growth of the other two non-Olympic sports in the overall Top 10. Teqball (International Teqball Federation) is essentially a derivative of a soccer training game that has turned into a competitive event and is ranked 7.th It has 6,288,971 followers and is ranked 8th by the International CheerUnion.th At 3,358,462.
When it comes to following the world leaders in global sports, World Athletics president and Olympic double gold medalist Cebucoe is the only follower in the six-digit range, with followership in 2020. It decreased slightly from 119,767 to 118,764 in 2021. The FIFA Secretary-General came in second with 45,095 followers.
To view the complete ranking and analysis click here..
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FIFA is second only to Cricket’s ICC as the League of Nations most followed on social media
https://www.insideworldfootball.com/2022/01/27/fifa-bats-second-crickets-icc-followed-international-federation-social-media/ FIFA is second only to Cricket’s ICC as the League of Nations most followed on social media