Business & Investment

Flipkart launches “India Ka Fashion Capital” campaign

The new campaign introduces the latest ethnic fashions inspired by influencers.

E-commerce marketplace Flip cart We have launched the 9th edition of the “Indoca Fashion Capital” campaign with a new avatar.Features Bollywood actor Ranbir Kapoor The campaign encourages customers to upgrade not only fashion wardrobes, but everything else that encapsulates their everyday lifestyle, from beauty and personal care to furniture and decoration.

Flipkart has a deep understanding of customer needs and has helped them deliver best-in-class products for many years, said Prasanth Naidu, Flipkart’s marketing director. “Today’s shoppers prefer a fashionable lifestyle that is accessible and value-focused. This campaign is a lifestyle objective that is worthwhile to meet diverse needs and appeal to diverse demographics across the country. We aim to establish a flipkart as a land. We are confident that Ranbir Kapoor and Alia Bhatt will create a unique connection with their target audience and encourage them to consider Flipkart as a one-stop shop for all lifestyle needs. “He added.

Following the wedding season, the new campaign will showcase the latest influencer-inspired ethnic fashion and exotic choices of furniture and decoration, and ambitious potential fencesitters for online purchases. Targeting customers. Conceived in collaboration with the McCann World Group, this campaign aims to capture the essence of Flipkart, the fashion capital of India, offering unmatched range, quality, price and access to a wide range of brands.

The campaign will be live on TV and digital platforms for 14 weeks. Set in a college campus, these TVCs are aimed at young people whose desire for high-quality fashion is constantly evolving, but sometimes questions get in the way of their desires. TVC features characters drawn by Ranbir Kapoor and Alia Bhatt as college friends, introducing a fun relationship with a quirky professor.

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Flipkart launches “India Ka Fashion Capital” campaign Flipkart launches “India Ka Fashion Capital” campaign

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