Games

Former Nintendo employees remember the battle over the purple color of the GameCube.

Today is the 20th anniversary of the Nintendo GameCube in North America, and we are learning that the iconic purple color was highly discussed within Nintendo before its launch.

Perrin Kaplan, a former Nintendo marketing and corporate vice president, said he was very concerned about Nintendo bringing purple to the store, talking to VGC.

“We actually suggested that purple wasn’t the best from the beginning. [Japan] “No, I will use it,” Kaplan said. “Then we asked for black and silver, because in the United States, I don’t think anyone actually did purple.”

Kaplan added that he was worried that the purple choice would lead to bad publicity.

“It’s not that I couldn’t pull out another color of hardware. It was a very …” female “color. I think I just didn’t feel masculinity. I remember being very nervous at E3 getting bad news purely based solely on color. “

At that time, the late Hiroshi Yamauchi was the president of Nintendo, and Kaplan said his leadership style was very different from his successor, Satoru Iwata. “Under Yamauchi, I knew he was my boss,” Kaplan said, and it seems that feedback from the Nintendo of America wasn’t taken into account.

In North America, as promoted by the Nintendo of America, GameCube will now appear in black and silver variations in addition to purple. White and orange versions were also found in other regions.

GameCube has sold 22 million units in its lifetime, losing to both the Xbox (24 million units) and the PS2’s huge success of over 155 million units. Still, GameCube is a game that has been lovingly remembered by Nintendo fans to this day, with games such as Super Smash Bros. Melee, The Legend of Zelda Tact, and Metroid Prime.

If you feel nostalgic for Nintendo’s purple cubes, check out the best GameCube game recommendations ever.

Logan Plant is a freelance writer for IGN. You can find him on Twitter @LoganJPlant..

https://www.ign.com/articles/gamecube-anniversary-nintendo-employees-purple-color

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