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Abercrombie & Fitch announced today that it has been appointed Fortnite’s extraordinary buga In the role of Hollister’s Chief Gaming Scout.
Kyle “Buga” Guiasdorf will lead a new initiative at Hollister looking for up-and-coming streamers to join Team Hollister. This “Gamer Training Program” will start in November. We offer several training sessions, a charity live stream on Twitch, a mentorship from Bugha, and a $ 10,000 sponsorship from up-and-coming Hollister.
Buga said in a statement about the partnership: “It was a really great experience working with the team to design a custom apparel that I was really excited to wear and that other gamers would love. What else do we have in this partnership? I can’t wait for everyone to see it! “
Hollister has been pursuing games in general, especially esports for some time. The brand has been building profiles in space for some time. In April of this year, we partnered with Tripleclix and Mission Control to host our own esports event, the Fortnite All Day Gameplay Challenge.
Abercrombie & Fitch Co. Kristin Scott, Global Brand President, states that games are an important part of the company’s strategy. For teens in the world. “
Celebrating Buga’s new role, they also unveiled the collaboration: a pair of gamer-friendly sweatpants and hoodies. According to Hollister, this outfit was designed with gamers in mind, but the only gamer-specific feature mentioned is the extremely spacious hood designed to fit the headset. Both outfits have an image of Buga’s Pagzoy and a secret message of Morse code.
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Fortnite Champion Bugha is Hollister’s Chief Gaming Scout
https://venturebeat.com/2021/10/14/fortnite-champion-bugha-is-hollisters-chief-gaming-scout/ Fortnite Champion Bugha is Hollister’s Chief Gaming Scout