If you’re regularly using the internet these days, you’ve probably noticed that certain content isn’t available in your location or that you can’t access some online content from specific locations. That’s because it is geo-restricted and exclusive only to hand-picked locations for a wide variety of reasons.
Whatever the reason, all internet users, both residential and commercial, have felt the downside of geo-restricted content for something they really need at the moment. For residential users, it can be anything from movies and games to YouTube videos and streaming sports.
Restricting content based on geolocation isn’t anything new, quite the opposite. It’s a common practice in the digital internet environment – even more so when it comes to selling certain products and services. Since businesses can benefit in various ways from accessing geo-restricted content, let’s talk about what these restrictions are and how to overcome them.
Put simply, geo-restrictions are an online technology that limits access to certain online content to internet users based on their geographical position. Each internet user has their own unique IP address that allows them to go online and use the internet.
This IP address is what allows you to connect to the internet network to view any online content you desire. On the other hand, internet websites, companies, government agencies, ISPs, and other third parties rely on your IP to track your devices and determine your geographical location.
As long as your IP is visible, you’ll keep encountering geo-restricted content. However, if you hide your IP and mask your location, you’ll be able to bypass geo-restrictions and access the restricted content, regardless of your current physical location.
Geo-restrictions exist for many reasons, such as restricting online gambling in certain countries by putting a gambling ban on them or preventing access to copyrighted material you don’t want to provide for free.
In terms of running a business, geo-restrictions could be preventing you from growing your business as it doesn’t allow you to personalize your online operations, products, and services according to the unique preferences of different demographics. On the other hand, geo-restrictions also prevent you from promoting your brand in certain locations.
Why this type of content can be useful
Geo-restricted content can be useful in many different ways, ranging from market research, travel fare aggregation, and ad verification to boosting your business, improving decision-making, increasing marketing reach, review monitoring, and more.
The biggest problem with geo-restricted content is that it limits your access to valuable data. It also prevents you from effectively selling your products and services to consumers worldwide, causing you to lose a part of the market share.
Accessing geo-restricted content gives you the advantage of getting valuable insights for competitor and market analysis, including price monitoring. It allows you to tap into countless ways brands grow and improve their operations.
You can use the data gathered from restricted websites to perform analysis and comparison to help your business understand your competitors and find the best way to beat them. You can also use that data for price monitoring and market analysis to set competitive pricing based on the latest, most accurate market data to maximize profit and improve sales, as well as customer satisfaction.
How to access geo-restricted content
While geo-restricted data can benefit your business in a wide variety of ways, it’s not easy to access this kind of content. Fortunately, you can solve that problem by using residential proxies. First of all, this type of proxies provides a high level of anonymity online by hiding your IP.
Proxies can replace your IP with several IPs, making them perfect tools for bypassing geo-restrictions and accessing restricted content in any location all over the globe. These IPs appear more legitimate and are hard to detect due to such a high level of anonymity.
Because of these features, residential proxies allow businesses to aggregate data, compare prices, scrape competitors’ sites, improve SEO, monitor and track SERPs, target geo-restricted data, and access geo-blocked content in any location.
On top of that, they can make your internet connection more secure, prevent tracking, reduce the risk of getting detected, banned, or blocked while web scraping, hide your browsing activities, and more.
Businesses use this type of proxies for a wide range of use cases, such as:
- Beating their competitors by scraping their websites and gathering data regarding their pricing strategies.
- Gathering competitive intelligence from competitors’ websites, social media accounts, etc.
- User review and testimonials monitoring
- Brand performance monitoring
- Protecting brand image
From gathering competitive intelligence to improving your cybersecurity, residential proxies can help you improve every aspect of your digital business operations. If you are interested to know more about the practicalities, check some of the top proxy providers like oxylabs.io.
Geo-blocking is a huge problem for both individual and business internet users, preventing them from going about their business daily. However, it is quite possible to find a way around it by using proxies to spread your message worldwide and present your content to everyone.