The European Tour Innovation Hub with Tata Communications has moved to the next stage of the DP World Tour Championship. Alga – Winners selected earlier this year – demonstrated a proof of concept.
The multilingual process provided by Alugha was used with the main Race to Dubai players during the tournament preview, attempting to deliver multiple languages to both digital and broadcast viewers. The solution can use AI technology to automatically translate text into transcripts and transscript them into multiple languages.
The first ever “Innovation Hub and Tata Communications” was launched to develop creative new solutions and concepts to enhance golf games, the final Rolex series of the 2020 season at Jumeria Golf Estate. The event provided a great opportunity to try out Aruga’s solutions.
Their award-winning idea aims to overcome the complexity of managing multilingual video content for the diverse golf viewers of the European Tour. At the same time, it is done remotely and uses AI processing to improve the efficiency of media production.
Create a working toolkit for a complete multilingual process, from transcribing narrated multi-audio tracks to hosting and delivering video. It’s all about breaking the language barrier and enabling more effective engagement with the world’s golf fan base.
Dhaval Ponda, Global Head of Media and Entertainment at Tata Communications, said: “I’m very excited to see alugha reach the proof-of-concept stage. Through an innovation hub, they showcase a unique approach to reach more audiences and engage fans. And clearly stood out in the creative use of technology. As sporting events sought new formats, primarily for digital and broadcast viewers, Alga improved the viewing experience for golf fans around the world. It has the potential to make you. We are honored to be able to take part in this exciting milestone on our European tour. “
Bernd Korz, CEO of Alugha, said: “We are proud and delighted to see the innovation hub and our products reach the proof-of-concept stage at the end-of-season event of the European Tour. Since the launch of the innovation hub, Alga has been the perfect choice for European tours. We believed that it could help increase the audience abroad. We will continue this journey and get better results in our workflow with the aim of improving the viewing experience of the golf community around the world. I am excited to continue improving Alga for this. “
More than 70 start-ups from around the world have applied for the European Tour Innovation Hub of Tata Communications, launched at the 2019 BMW PGA Championship. The goal was to find ideas that could be developed commercially with the support of the tour business development team, venture capital firm, and Tata Communications.
The last three candidates (Alugha, EyeCandyLab, Sparx) attended the three-day workshop. This included an evaluation and learning process by representatives of the London venture capital community, and after analyzing the product, was asked by a panel of experts who made up the Europeans. Rufus Hack, Chief Content Officer of the Tour, Michael Cole, Chief Technology Officer, and Dhaval Ponda, Global Head of Media and Entertainment at Tata Communications.
To For more information on Tata Communications’ innovation hub for the European Tour, please visit: https://bit.ly/innovationgolf
– GOLF Sports
Golf Business News-European Tour Debuts Language Translation Technology at Dubai Finale
https://golfbusinessnews.com/news/innovation-centre/european-tour-debuts-language-translation-technology-at-dubai-finale/ Golf Business News-European Tour Debuts Language Translation Technology at Dubai Finale