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Google, Intel and GM join list of large companies skipping CES directly due to fear of COVID

CES 2022 lost more key participants on Thursday due to heightened concerns about COVID-19, but the organizers of the world’s largest technical conference have vowed to continue.

Alphabet Inc.of
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+ 0.13%

Google, Waymo, Intel Corp.
+ 0.67%
Lenovo Group Ltd.

And General Motors Co., Ltd.
+ 1.48%

It’s up to date to cancel your face-to-face presence at CES, which will be held in the first week of January. The two companies said they would promote an all-digital virtual presentation.

“Based on the rapid rise in COVID-19 infection rates, Waymo has made a difficult decision not to participate directly in CES2022,” Alphabet’s self-driving car unit said in a statement Thursday. Google later stated in a statement that it wouldn’t exist face-to-face either.

Intel also quoted COVID concerns. “The health and safety of our employees, partners, and customers is always a top priority. After consulting with medical professionals, in the spirit of Intel’s safety policy, CES planning is a minimal on-site staff. So we’re moving to a digital-first live experience, “the chipmaker said in a statement Thursday.

GM said Thursday that it “decided to move to an all-digital approach,” but CEO Mary Barra will give a keynote speech on January 5, and automakers will announce the Chevrolet Silverado EV in a digital presentation.

Lenovo bowed Wednesday night.

Earlier this week, Facebook parent MetaPlatforms Inc.
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Twitter Inc.
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, Inc.
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And AT & TInc.
+ 0.36%

They said they wouldn’t attend directly.

T-Mobile USA

The telco will continue to be a sponsor of CES, but said it will significantly reduce its face-to-face presence. In the statement On Tuesday, CEO Mike Sievert will stop giving a keynote.

Consumer Technology Association President Gary Shapiro said the show would continue in a statement Thursday, despite a flood of cancellations. “By combining CES’s comprehensive health measures (vaccination requirements, masking, availability of COVID-19 test) with reduced attendance and social distance measures, attendees and exhibitors will be in Las Vegas. I’m confident that we can hold a socially distant but valuable and productive event in Las Vegas, while experiencing it online, “he said.

Shapiro said more than 2,000 companies will continue to participate directly and CES expects 50,000-75,000 attendees for the Las Vegas event. Participants will be required to be vaccinated and wear a mask.

Last year, a pandemic brought CES completely online.

Google, Intel and GM join list of large companies skipping CES directly due to fear of COVID Google, Intel and GM join list of large companies skipping CES directly due to fear of COVID

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