Science & Technology

Google joins Yelp in a comprehensive effort using LGBTQ-owned attributes

When prospects use Google Search and Maps to find nearby stores, new attributes will appear in the business profile of a comprehensive business owned by LGTBQ + entrepreneurs.

Google has taken a new step towards inclusiveness with the new Google Business Profile feature, which allows business owners in the LGBTQ community to distinguish their business from others.Now they can set Owned by LGBTQ Attributes of their business list.

Attribute Google owned by LGBTQ

After 2018, Google Business Profiles allows business owners to list their location as a safe place for all types of consumers. Now, this new ID attribute enables a more direct and brave approach. Previously, even though heterosexuals operated these facilities, business owners could label them as “LGBTQ friendly” or “transgender safe space.”

Transgender safe space example

“It’s based on previous work with globally available LGBTQ + friendly and transgender safespace attributes, providing a more objective attribute that only companies can add to their profiles,” Google said. Mackenzie Thomas, Product and Marketing Inclusion Leader at Google, describes this update.

Movement continues Introducing LGBTQ-owned business labels via Yelp After confirming in May 2021 that the number of searches for “LGBT + owned companies in the United States” surged 150% that year.

Yelp attributes owned by LGBTQ

Examples of attributes owned by Yelp LGBTQ

Now that the two top players in the local search space can add these attributes to their users, how do they affect both consumers and businesses? For example, do these attributes influence the decision-making of prospects looking for a nearby company?

This blog tries to answer these questions in recent reports from Google and Yelp.

How do Google and Yelp attributes help the LGBTQ + community?

As political uncertainty about the rights of the LGBTQ community grows in the United States, these attributes serve as a welcome way to ensure a safe space for people in community-backed stores. It also continues Pride Month, which is celebrated every June to celebrate the Stonewall Rebellion in Manhattan in 1969. The Stonewall Rebellion serves as a turning point in the US gay liberation movement.

Companies like Google and Yelp are aware of how minority groups and other customers want to engage with the companies and service providers that belong to the minority group. In the last few years Black ownership When Latin-owned attributes It has also been introduced on both platforms. These attributes promote a safe space for minorities and help others identify and support the businesses owned by minorities.

This year Yelp Aggressive campaign against anti-LGBTQ + law All over the United States. To celebrate this year’s Pride Month, Yelp has put together a list of LGBTQ-owned “Ones To Watch” businesses that customers can support all year round.

Yelp is also owned by LGBTQ and helps people find a comprehensive business location by displaying iridescent map pins in Open to All restaurants, food and nightlife businesses.these are New map pin You can search for LGBTQ-owned and open to all businesses and restaurants, and find them on the Yelp mobile app home page and the banner on the Yelp search page on your desktop.

Are these attributes sufficient to support businesses owned by LGBTQ +?

Faced with a growing social consciousness movement in which people seek to support businesses with similar values, this move is from an appropriate audience for business owners who have traditionally faced discrimination and marginalization. The purpose is to help you get the support of.

Appropriate example: Chick-fil-A-Controversy Many customers have boycotted their stores because of many years of anti-LGBTQ activities. Chick-fil-A is still famous in the fast food industry, but the shadow of the controversy is still close to its brand name and reputation. This shows how much we care about the “heart” of the business that modern consumers buy.

not to mention, Google also has an abuse response team To address harassment issues and abuse detected on the platform.Also Allow employers to report negative and abusive reviews It is based on their identity.

These measures do not necessarily protect business owners from direct harassment or harm, but they are a good step towards ensuring online security.

How do Google and Yelp verify LGBTQ + owned businesses?

At this point, Google and Yelp only allow confirmed owners to add this attribute to their profile. However, neither company currently has a KYC system or manual verification system that requires proof of identity.

This opens the door to those who want to use these attributes to take advantage of growing socially conscious retail trends.

Conversely, if Google implements such an identification process, the process of proving an identity and running the entire attribute identification process can rob your business of valuable time and resources. This, in turn, could be against the interests of minority business owners.

What are the other business attributes available on Google and Yelp?

Companies can use the following identity attributes in their Google Business Profile:

  • Black ownership
  • Owned by Latin Americans
  • Veteran ownership
  • Owned by a woman and now
  • Owned by LGBTQ +
Black-owned attributes on the desktop

Examples of black-owned attributes on Google

Yelp accounts can list businesses as follows:

  • Black ownership
  • Latin ownership
  • Owned by LGBTQ +
  • Owned by a woman
  • Owned by Asians, and again
  • Open to everyone

Can business owners use these attributes from anywhere in the world?

These Google Business Profile attributes are currently only available in the United States. These attributes also do not fully include other minorities such as the Asian community. Both of these factors are a source of concern for minorities around the world seeking similar awareness.

Yelp has an Asian-owned business attribute and wants to know when and how Google will include other minority groups in the future. In the meantime, we can celebrate the fact that we are taking steps to be more comprehensive each year.

Google joins Yelp in a comprehensive effort using LGBTQ-owned attributes Google joins Yelp in a comprehensive effort using LGBTQ-owned attributes

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