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Homa Games Raises $ 50 Million to Enhance Hyper-Casual Mobile Game Factory

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Game publishers and developers Homa game Raised $ 50 million to accelerate “factory” for construction Hyper casual Mobile games.

The Paris-based gaming factory has grown tremendously with over 500 million installations since its inception. Over the past 18 months, the company has hired more than 100 people from 20 countries and opened five offices in four countries.

Northzone was led by the founders of Singular, King and FuboTV as business angels and the family office of Spotify founder Daniel Ek.

Back in February, Homa game We have raised $ 15 million and have raised $ 65 million to date. Publishers and developers already have over 40 apps and games in their portfolio. The hyper-casual game category is a lightweight game that can be played in one minute and is attracting attention. The company releases a couple of games a month.

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Since its inception in 2018, Homa Games has started with hyper-casual and has now expanded to casual and board games. We have released hit songs such as Tower Color, Sky Roller, Nerf: Epic Pranks. The latter game was the company’s first licensed game in collaboration with Hasbro. The biggest games at the moment are Kaiju Run, Get Lucky, FarmLand and Craft Island.

“There’s a lot of competition in games in general, but the industry doesn’t mean that the winner wins everything,” CEO Daniel Nathan said in an email to GamesBeat. “We are not focused on hyper-casual itself. Building a technology platform on top of the game engine, gaining market intelligence, A / B testing without code, and large-scale distribution. In addition to hyper-casual games, we also launched Domino and Mine Sweepers. We are creating a new generation of technology for game creators, so they bring intelligence on top of the game engine. I’m waiting.”

Homa Games combines in-house technology with its own creative studio to provide centralized services to studio partners with a focus on automation and optimization at every step of app creation and publishing. Homa Games develops games in-house and partners with 200 external studios around the world.

Nathan founded the first iPhone gaming company at the age of 18, and other companies in media and entertainment. Juan José Mostazo is Chief Technology Officer and a veteran of multiple big data, scalable systems, and ad tech startups. Chief Revenue Officer Olivier Le Bas worked for Dailymotion and another startup.

Above: Homa Games founders Daniel Nathan and Olivier Le Bas.

Image Credit: Homa Games

The company focuses on market intelligence and testing by the HomaLab team, so it invests only in potential ideas. Repeat the prototype until the game works. And it tries to reach a large audience through distribution. In a previous interview, Nathan said it could take just three days for a company to test whether an idea works.

Homa Games has developed a technical infrastructure that can significantly reduce game development. Most of the games published by the company were created within eight days, but reached the top 20 most downloaded games on the app store.

Homa’s technology is a layer on top of a cross-platform game engine like Unity, giving any game developer access to tools built in-house by large game studios to unleash their creativity. increase. This infrastructure is based on three main pillars. Market intelligence (giving developers access to the next trends and access to the most promising game ideas), codeless software development kits (SDKs, large parallel A / B testing), and Distribution and monetization technology.

The company has partnered with an indie game studio to provide a full stack of developer tools, data insights and revenue generation through ads that wouldn’t be accessible without the platform. Most games have been profitable for over a year.

King’s founder, Riccardo Zacconi, commented on the deal, saying: Their technology provides independent game developers with a toolkit that makes it easy to create content and maximizes the time it takes to make it highly data-driven. They were able to hire a good team to build this further, and I’m very happy to be able to join. “

Homa Games plans to hire 100 people over the next 12 months to implement its technology vision, complete strategic acquisitions and partner with brands such as Hasbro. Homa Games publishes games across multiple categories such as hyper-casual, casual and board, with approximately 20 more games planned to be released by the end of 2021.

Since Apple’s focus on privacy rather than targeted advertising, many game developers have struggled to target and monetize specific audiences. However, Homa Games has a very large audience and doesn’t have to target users very accurately, so it doesn’t have much of an impact on iOS, Natahn said. Still, it has a lot of competition.

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Homa Games Raises $ 50 Million to Enhance Hyper-Casual Mobile Game Factory

https://venturebeat.com/2021/10/11/homa-games-raises-50m-to-beef-up-its-hypercasual-mobile-game-factory/ Homa Games Raises $ 50 Million to Enhance Hyper-Casual Mobile Game Factory

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