Cynthia Lyttelton Of the variety interviewed Jessica Lessin, Founder and Editor-in-Chief of Technology News Site The Information, about her success.
Littleton writes: “When I was working as a reporter for The Wall Street Journal nearly a decade ago, she was able to make more thoughtful and long-form coverage of the journalism market. The decision to follow her instincts was made by the companies she covered. It meant she was in the business of launching a subscription business, just as she faced the industry-shaking pivot for direct consumer products head-on.
About the latest episode of ” variety The Information’s founder and editor-in-chief, Strictly Business, describes the remarkable growth of outlets eight years ago through in-depth reporting, analysis and scooping in the technology and media world.
“‘It’s fascinating to see the media business accept. [DTC services] And in some respects it is upset, “says Lessin.
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How Information Builds a Business with Scoops and Deep Dive
https://talkingbiznews.com/they-talk-biz-news/how-the-information-built-a-business-on-scoops-and-deep-dives/ How Information Builds a Business with Scoops and Deep Dive