Business & Investment

How insider reporter Taylor broke the story of Brandy Melville

Kate Taylor

Insider Fellow Phil Rosen Talked to the reporter Kate Taylor About her recent survey of teenage clothing brand Brandy Melville.

Here is an excerpt:

Let’s talk about the process of getting the source for this story. How did you find someone to trust you?

Finding and trusting sources was a very long and elicited process. Especially because the company didn’t use the source.

I started by creating a spreadsheet and reaching out to dozens of people who worked at Brandy MelvilleFind them primarily via LinkedIn and Instagram. (I searched for a former employee on Twitter and found some really good sources.)

I contacted about 200 people For the work, Most of them are cold reach outs. The majority did not respond.

Being able to talk to a few ex-employees made it much easier to find others to talk to me. Almost every worker had other people that I thought I should talk to.

It still included a lot of follow-up and chasing people — so many people were on vacation! — But over time, procurement has become a snowball.

Some employees were really excited to talk about their experience at Brandy MelvilleHowever, it took time to build a relationship of trust with others. This required a large number of conversations, both on-record and off-record, both by phone and text or email. In general, it’s always a good idea to keep track of the sources, such as how your work is organized, what your timeline looks like, what your legal team is doing, and what you’re doing before it’s released. I think it’s convenient.

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How insider reporter Taylor broke the story of Brandy Melville

https://talkingbiznews.com/they-talk-biz-news/how-insider-reporter-taylor-broke-the-brandy-melville-story/ How insider reporter Taylor broke the story of Brandy Melville

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