There was an awakening
Lucasfilm Games revives pre-LucasArts brands from the 80’s and evokes classic adventure games such as Indiana Jones, The Secret of Monkey Island and Sam and Max. But the name seems to be a tribute to the past, not a return to the past-Lucasfilm is “the official identity of all Lucasfilm game titles, a name that includes the company’s extensive video game catalog and its eyes. The future. “
The announcement of the rebranding preceded the big news that Division 2 developer Massive is working on an open-world Star Wars game released by Ubisoft, “Long-term with Disney and Lucasfilm games. The beginning of a traditional collaboration “. There’s also a new Indiana Jones adventure by Wolfenstein studio Machine Games and publisher Bethesda.
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Lucasfilm Games’ mission statement and announcement show that the company hasn’t set up its own internal game development studio, at least for now. The game has long been what Disney has been trying to make a bigger impact. Even just a few years ago, CEO Bob Iger admitted that Disney “couldn’t show a lot of skill on the publishing side of the game.” Despite holding the key to an increasing number of entertainment’s greatest properties. This was probably most apparent when Disney Interactive Studios was closed in 2016 with the end of support for Disney Infinity. Disney Infinity has thrown everything from Star Wars, Marvel, and Disney into a toy box from one toy to life.
But while Disney’s game brand was hurt and Star Wars remained locked in EA’s hands (other than VR, mobile, and Lego games), Marvel quietly rebuilt itself into the formidable power of the game. Did.
Disney (business) crossover
So far, this roadmap has worked for Disney-owned Marvel game buddies. In 2016, Marvel Games became a public brand steward and previously plagued by exclusive deals similar to the Star Wars arrangements on EA and Lucasfilm. In the early 2000s, Marvel and Activision agreed on exclusive rights to the X-Men, Spider-Man, Fantastic Four, and Iron Man games. The partnership seemed to be very successful in the early days, with hits such as Spider-Man 2’s film adaptation and the X-Men Legend Line, and the two companies renewed their contracts with Spider-Man and mutants until 2017. That went on, with the Spider-Man franchise losing its reputation and Marvel feeling an MCU movie license pull elsewhere, resulting in overwhelming returns. The relationship finally seemed to break in 2014, but through a Marvel movie tie-up in the early 2010s, a series of disappointed Iron Man, Thor, based on market needs rather than game ideas. , Captain America game was born.
By changing the brand name, Marvel Games has partnered with various developers and publishers to create a variety of games to meet the needs of movie and television partnerships, without being bound by exclusive contracts with specific companies. Did. That’s why you can see the PlayStation-only Spider-Man series developed by Insomniac along with the multi-platform Avengers series released near Nintendo (Spider-Man is also PlayStation-only, but that’s a completely different story)-exclusive. Marvel Ultimate Alliance sequel.Sure, each of them wasn’t a runaway success like Marvel’s Spider-Man, but it’s clear that Marvel doesn’t prevent developers from playing with the heroes and types of heroes they want to develop the game into. Camouflaj can develop Iron Man VR games, and Crystal Dynamics will continue to use Tony Stark as a playable character for Marvel’s Avengers. You can create a completely different game with a completely different vision under the name of the Marvel game, without the console or publisher agreement prohibiting a particular company from working with Marvel. Marvel has already worked with Telltale Games, Capcom, Crystal Dynamics, Insomniac, Camouflaj and more.
More experimentation and general than would have been seen if Marvel agreed to allow only a single publisher or developer to work on a particular Marvel character by centrally linking things to Marvel’s company. Diversity is now possible. And that leads to double interests-when the partnership works, Marvel can continue to work with the developers, and when the project goes wrong, Marvel is memorable and loved by its vast abundance. Characters that are not tied to just one transaction with what you are doing.
Of course, this is the most exciting part of Lucasfilm Games’ ability to extend beyond the EA and Disney deal. The Star Wars-licensed EA era has been politely confused and remembered in well-known publicly canceled games like Amy Henig and Visceral’s Ragtag. The year when there were no Star Wars games, and the microtransaction blunder over the launch of Star Wars Battlefront II. Of course, not everything is bad news, and EA has turned the ship around in recent years-the Battlefront II team has continuously added DLC, Star Wars Jedi: Fallen Order is a Jedi action-adventure game fan. Provided what they wanted, the Star Wars squadron proved that small projects could fit into the EA pipeline and fulfill completely different wishes from the galaxy.
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