The popular teen dance and lip sync social media platforms are getting bigger and bigger.
Marketers and business owners are suddenly looking at TikTok from a fresh perspective as millennials occupy a larger share of the social media platform’s user base.
But why do your business need to care?
Satish Kanwar, Vice President of Products at Shopify, said: “TikTok is currently one of the fastest growing entertainment platforms in the world, with over 100 million highly engaged users in the United States alone.”
TikTok provides a compelling platform for companies that want to reach their customers with stronger purchasing power to reach their target audience.
How can TikTok help you beat your competitors?
With over 800 million active users, TikTok may be the perfect shot to stay ahead of the competition. With an enviable user base of over 24% of the platform’s user base between the ages of 25 and 34, the platform has become one of the best platform brands available to reach customers with the strongest purchasing power.
Formerly known primarily for viral teen dance, challenge, and lip-sync videos, the platform now has videos that span all possible niches. DIY videos, beauty tutorials, styling and fitness videos are gaining popularity on the platform.
Another major advantage of this platform is its unique algorithm that allows users with low followers to achieve viral status in their apps. This is not available on other social media platforms such as Facebook and Instagram.
TikTok not only provides a great opportunity for brands and businesses to gain awareness and reach for free, but it also provides other ways for brands to drive traffic from the platform.
Here are five ways to stay ahead of the competition by driving traffic from TikTok.
1Add a clickable link to your biography
Adding a link to TikTok bio is a great way to turn a user who finds your current content interesting into a lead. You can use the links in your biography to increase traffic to your website or landing page. You can add inspirational phrases to your product post captions to direct your followers to biographical links. This is a great way to turn your TikTok viewers into leads.
However, the feature is still in beta testing, so at this time, only the selected TikTok account will have access to the biofeature link by default.
To see if it’s selected, on the profile page[プロファイルの編集]Click. Once you find the “Website” field, that’s fine.
Can’t find the “Website” field? You may be able to take advantage of this feature by participating in the TikTok Tester Program. Here’s how to participate.
- Go to your TikTok profile
- Tap the three dots in the upper right corner
- Click “Join TikTok Tester”
- A new window will open asking you to sign in with your email address
- If you sign in successfully, you will receive an update for the TikTok app
- After updating the app, if you’re lucky you’ll be able to add links to your biography
Can’t find website features after joining the tester program? This may be due to the country you are in or the number of your followers. It will be available as soon as TikTok is gradually rolling out features to all users.
2Create a TikTok content strategy
Great content helps you attract business leads, so you need a custom content strategy to grow and foster customer engagement with your brand.
Choosing core topics, establishing a posting schedule, using TikTok Live, and interacting with viewers are some of the best practices for content strategy.
3Work with TikTok influencers
As with influencer marketing on other social media platforms, work with TikTok influencers to display your brand’s message, generate leads, and return on investment (ROI) for your marketing activities in front of your target audience. Can be improved.
FourTake advantage of the TikTok Challenge
TikTok’s challenges can be organic or sponsored and offer a great opportunity to increase brand awareness and lead generation on the platform.
By participating in viral challenges, you can put your business in front of thousands of potential customers. Your business needs to add TikTok Challenges to their lead generation tools to appeal to younger audiences.
You can start your TikTok Challenge by joining an already popular challenge or by launching your own TikTok Brand Challenge.
FiveUse TikTok ads
The easiest way to generate leads on TikTok is to use official paid ads. Platform advertising is designed to help businesses easily reach their target audience.
You can use TikTok ads to increase brand awareness, gather customer insights, and increase traffic to your landing page.
TikTok continues to be one of the fastest growing social media platforms in the world. With the right strategy, you can use the platform to increase brand awareness and generate large numbers of leads in your business. This allows you to stay ahead of the competition.
From adding clickable links to your biography to using TikTok ads, you can use any of the tips above to stay ahead of the competition.
And don’t forget that the (great) content is KING. Get the attention of your target audience and you’re ready to make big profits.
Finally, remember 5 ways to stay ahead of the competition with TikTok.
- Add a clickable link to your biography
- Create a TikTok content strategy
- Work with TikTok influencers
- Take advantage of the TikTok Challenge
- Use TikTok ads
How to beat your competitors with TikTok.
What do you think about increasing traffic from TikTok?
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