Power page is a term that has recently gained currency. This is a search engine optimization technique used to get the attention of search engines. Power Pages also help send large amounts of organic traffic to your customers’ websites. Therefore, it is important for SEO professionals to learn how to create PowerPages for their client websites. This article is intended to be a guide to PowerPages, a very important SEO tool for business owners and SEO professionals.
What is a power page?
If you still think search engine optimization is all about link building and related keyword selection, you probably live under a rock. There’s a lot of talk around a new SEO tool called PowerPages. This is not a widely accepted term, as different professionals use different terms in this content creation strategy. Some call it 10X content, while others call it skyscraper content. SEOJet.net experts consider it as important as link building exercises for search engine optimization. No matter how experts choose to describe the power page, it’s clear that this SEO tool has the power to boost your website’s rankings. Some say PowerPages can lead your business website to the number one ranking on Google.
Simply put, Power Pages can be thought of as an SEO tool designed to be ranked top in Google and other search engines. So it’s not surprising that most business owners and SEO professionals admire this amazing SEO tool.
Main aspects of the power page
1. They are long
The power page is long. It is full of very long and detailed information for visitors to the company’s business website. Long is a small word that describes these pages designed for website SEO. Forget the 1000 and 2000 word pages, as Power Pages can be extreme and touch the length of 10,000 or even 20000 words. You can think of a power page as a guide on a particular subject.
2. Skillfully disassembled into parts
Like a PDF document with chapters, a Power Page contains many chapters whose subject matter is divided into subtopics. There is a table of contents with navigation links that makes it easy to navigate to the chapter or topic you want to read.
3. Support influencers
If you think such a long and highly detailed page of a website is aimed at potential customers, you are wrong. The average visitor does not have time to read and digest such in-depth information. These pages are for your niche authorities. These influencers are tempted to share content and link to websites. Make sure your content is meaningful to the influential people.
The power page is full of backlinks and contains thousands of keywords related to your business niche. So it’s not surprising that these pages send organic traffic to business websites.
Other features of the power page
If you go through your competitors’ websites, you must have noticed examples of these super long pages in some of them.
- Delivers a great user experience no matter what your device
- The content on Power Pages is fresh, useful, and appealing to visitors.
- Content that touches the reader’s mind
- It can meet the visitor’s question. This feature makes PowerPage your ultimate destination, as visitors don’t have to go elsewhere to get information.
- Power Pages are media-rich and feature social media buttons for easy sharing
With more keywords and backlinks than any other page you normally see on the web, business owners say they’re happy with the search engine ranking spikes they’ve gained after using this SEO strategy.
Creating a power page
The basic idea behind a power page is to have accurate, meaningful, and highly useful content on a particular topic that draws the attention of influential users rather than the target audience. The more detailed and comprehensive the information on the power page, the more likely it is to be shared by influencers in the selected niche. It also gets a lot of backlinks to get the attention of Google and other search engines.
Find the most popular topics in your niche
Creating power pages with high quality and meaningful content is not difficult. However, you need to make sure that the topic you select is popular and is being searched by a large number of people. This makes it more likely that you will receive more organic traffic. If the power page is well created, it will answer the questions that visitors are looking for.
Once you’ve completed your topic, get started and create comprehensive content that’s better than what’s already on the web. Don’t forget to answer the questions people usually ask about a topic, as it helps to improve the ranking of website search engines. After writing, it’s time to take care of the design elements of the power page. As mentioned earlier, media with beautiful images and video clips should be abundant to make the topic easier for readers to understand. You need clear navigation links to provide a great experience while your visitors are reading the page. Rest assured that if your power page is well-designed and contains good, useful and meaningful content, your readers will spend a lot of time reading the page. It gives Google a clue that visitors like your website, and it gives your website a high search engine ranking.
Power Pages is the latest trend in the SEO world. If you can design and insert a power page into it, you can certainly get a much higher search engine ranking for your business website. Target influencers and you won’t run out of backlinks or social sharing later.
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