Increased Xbox Game Pass subscribers failed to meet Microsoft’s annual goal

The Xbox Game Pass attracted fewer new subscribers than Microsoft had targeted last year.

Xbox Game Pass subscribers grew 37.48% in the 12 months ending June 30, but the company aims to grow 47.79%, according to financial statements submitted by Microsoft last week and discovered by Axios. I was there.

In Microsoft’s previous fiscal year, which ended June 30, 2020, Xbox Game Pass subscribers increased by 85.75%, surpassing the company’s target of 71%.

The subscriber growth goal is one of several performance goals related to Microsoft’s top executive stock compensation (although there is only one pure gaming goal).

“For competitive reasons,” Microsoft’s filing states that “goals and results are expressed in terms of year-over-year growth,” rather than actual subscriber numbers.

Launched in June 2017, the Xbox Game Pass has become the centerpiece of Microsoft’s gaming business, attracting more than 18 million subscribers as of January 2021, according to the latest published figures.

The service provides access to over 100 titles, including all first-party games at launch, on the console or PC for $ 10 / £ 8 per month. For $ 15/11, users can access the game on consoles, PCs, and mobile devices, including via Xbox Cloud Gaming.

At Microsoft’s fourth-quarter earnings briefing in July, CEO Satya Nadella said that the Xbox Games Pass is “rapidly growing,” with subscribers playing about 40% more games than non-members and 50. % Claimed to be spending more.

In September, Microsoft reduced the price of Xbox Game Pass and Xbox Live Gold subscriptions “based on local market conditions” in Chile, Hong Kong, and Israel.

Microsoft today dated the next wave of titles to appear on the Xbox Game Pass. They include Dragon Ball FighterZ, Age of Empires IV, Alan Wake’s American Nightmare, and Forgotton City.

Related forums: Xbox forum


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