Business & Investment

ironSource buys US mobile ad coTapjoy for $ 400 million

Israeli App Monetization Platform Developer ironSource (NYSE: IS) announced today that it has signed an agreement to acquire a San Francisco-based mobile advertising and app monetization company. Tapjoy Inc. With $ 400 million in cash.

ironSource said the acquisition will enhance its platform offerings for mobile app and game developers through several areas of synergies. IronSource customers can generate more revenue by accessing the demands of diverse advertisers, such as through the Tapjoy Marketplace. Customers will also benefit from complementary technologies that allow app developers to enhance their in-game economy. The acquisition will enhance the functionality of ironSource’s software development kit for both apps and games.

“IronSource has a long history of successful inorganic growth. Acquisitions in the market to build the only comprehensive and customer-centric business platform in the app economy,” said Tomer Bar Zeev, co-founder and CEO of ironSource. Will continue. “

“The platform-based approach to servicing app developers plugs multiple strategic additions into the software platform to add more value to customers,” said Omer Kaplan, co-founder and CTO of ironSource. It means we can add, “said Omer Kaplan, CRO and co-founder. Of ironSource. “This acquisition follows that strategy and ultimately benefits the most possible by expanding the SDK footprint, improving monetization capabilities and positioning the platform as an in-app and a deeply integral part of the app. Allows you to serve your customers in a way. Game Economy. “

Jeff Drobick, CEO of Tapjoy, said: To grow, we believe ironSource is an ideal partner to further leverage our products and expertise for continued growth. “

Tapjoy is projected to generate $ 81 million in revenue in 2021. Tapjoy is extremely profitable and the transaction will be added to ironSource in 2022. The transaction is expected to close by the end of the first quarter of 2022.

IronSource’s share price rose 6.22% to $ 11.78, with a market capitalization of $ 11.954 billion.

Israeli Business News, Published by Gloves- en.globes.co.il -October 14, 2021

Copyright of Globes Publisher Itonut (1983) Ltd.2021

ironSource buys US mobile ad coTapjoy for $ 400 million

https://en.globes.co.il/en/article-1001387437#utm_source=RSS ironSource buys US mobile ad coTapjoy for $ 400 million

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