Business & Investment

Israeli Moonactive Acquires Belarusian Game Company Melsoft

Israeli mobile game developer Moonactive Acquired Belarusian casual game developer Melsoft Games.. Melsoft has 240 employees and is headquartered in Cyprus, most of which are in Minsk, the capital of Belarus. The financial details of the acquisition have not been disclosed, but it is a strategic transaction that could be worth hundreds of millions of dollars.

Founded in 2007, Melsoft initially focused on PC games, but began developing mobile games in 2012. The two most famous products are the adventure games My Cafe and Family Island. “Melsoft is growing rapidly, with annual sales of $ 160 million,” the acquisition said.

In the first stage, Moonactive plans to keep Melsoft as an independent unit.

Founded in 2011, Moonactive has more than 650 employees at its Tel Aviv headquarters, including 500. The company also has a large development center in Kiev and an office in London. Moonactive is best known for its Coin Master smartphone social games, launched in 2015 and celebrating its most successful year in 2020.

Covid-19’s pandemic and global regulations boosted the game, with Moonactive’s Coin Master revenue doubling to $ 1.1 billion in 2020, according to Sensor Tower research firms. Sensor Tower ranks Coin Master as the fourth-largest earner in the world, not far behind third-placed Pokemango.

Moonactive has raised $ 10 million from investors such as Gigi Levy-Weiss, Or Ofer, Jonathan Kolber and Adam Neumann. Earlier this year, shareholders sold a 10% stake in the company for $ 125 million and the company was valued at $ 1.25 billion.

The challenge for Moonactive is to develop another blockbuster game. This year, the company says it will hire more than 350 new employees and will hire hundreds more in 2021 “to support the growth and development of new games.”

Samuel Albin, CEO and Founder of Moonactive, said:

Israeli Business News, Published by Gloves- -December 23, 2020

© Copyright of Globes Publisher Itonut (1983) Ltd. 2020

Israeli Moonactive Acquires Belarusian Game Company Melsoft Israeli Moonactive Acquires Belarusian Game Company Melsoft

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