Games

Issue: Nintendo’s focus on young players is positive, not negative

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Do you remember the days of NES, Game Boy and SNES? At that time, video games seemed to be the only realm of children. All commercials show that kids are playing the console, the game has been sold in cartoons and other children’s publications, and a huge number of licensed titles have been released. Teenage Mutant Ninja Turtles To Barbie.. During this time, Nintendo gained an edge in a series of AAA titles. These titles are aimed at young players with colorful and cute images, Also More and more adults are playing.

According to a popular story, the game has “adults”, “experts” everywhere, and the era of cute and cute mascot platformers is over.

Then, in the 90’s, Sony PlayStation was released. Gamers have grown and wanted a more mature video game.We saw the arrival of age restrictions to ensure titles such as: Resident Evil And Mortal Kombat 3 I couldn’t get it into the hands of a young player, wipe out He praised dance and club culture with a licensed soundtrack full of prominent artists of the time. According to a popular story, the game has “adults”, “experts” everywhere, and the era of cute and cute mascot platformers is over.

Only they weren’t. During this period, Nintendo stuck to the gun and continued to release a flood of family-friendly food on the N64 system. Indeed, there were strange outliers – Golden eye 007 And Perfect dark Alongside two notable examples Eternal darkness And Metroid Prime With GameCube – But still, the company remains committed to its existing spirit and has released a number of games that can be enjoyed by all ages, not just adults. To defeat the “all ages” appeal of these games, Nintendo again relies on children to roll the ball and, hopefully, filter other members of the family.

Oh, how long have we been waiting for the day when the family can pretend to play simultaneous multiplayer in games that don't really support it? Good time!
Oh, how long have we been waiting for the day when the family can pretend to play simultaneous multiplayer in games that don’t really support it? Good time! (Image: Nintendo)

Fast-forwarding towards today makes it difficult to get an accurate picture of how that stance has changed. Yes, Switch is home to more mature games than any other Nintendo system, Fate, Dark soul, Wolfenstein II And The witcher 3However, at first glance at the titles of the most popular switches from a purely sales perspective, the story is quite different. Mario Kart 8 Deluxe.. Animal Crossing: New Horizons.. Super Mario Odyssey.. Pokemon: Let’s Go.. Super Mario Party.. Splatoon 2.. New Super Mario Bros. U Deluxe.. All of these games have been taken from the top 10 best-selling Switch titles to date, and one is to integrate them all. They all have PEGI age ratings over 7 years old (actually there are some ratings over 3 years old).

The official translation provided by Sega is currently under some controversy, but the reaction to someone who has the courage to claim that Nintendo’s game is aimed at young players has caused a lot of turmoil-and I We completely do not know the reason

With this in mind, it’s easy to see why Sega’s chief creative officer, Toshihiro Nagoshi, said that Nintendo’s system has traditionally worked very well for young players. But his words evoked a fairly hostile reaction from some quarter of Nintendo’s loyal people, if our comment section were to pass by.Minoru Nagoshi – The most famous adult director Yakuza It ’s a franchise, but it ’s also a genius that has been given to the world so as not to forget it. Super monkey ball – “I think the Nintendo platform is still a game console that can be played by a wide range of age groups, but I think it’s basically hardware for kids and teens,” says Sega.

The official translation provided by Sega is currently under some controversy – Video Game Producer Adam Evanco The meaning may be “lost in English”, but “the Japanese wording has a 0% disdainful tone. Everyone plays Nintendo, especially for children and teens. I love it. Reaction to those who have it Boldness Claiming that Nintendo’s games are aimed at young players has caused a lot of turmoil – and we’re not entirely sure why.

To be clear: Nintendo games are played by a wide range of age groups, as Disney movies are watched by children, adults, and even grandparents. The topic that they are actually “targeted” is valid.It’s pretty dishonest to claim that you like movies Toy story And Frozen Crafted In particular With adults in mind, but that doesn’t mean it can’t be done Enjoyed it Depends on adults.The same can be said Star Wars Or the world of Marvel superheroes. These are movies with a wide audience, but the surge in related licensed toys, lunch boxes, and action figures suggests that young viewers are one of the biggest parts of the pie.

Nintendo is often referred to as the video game Disney, so the Disney comparison is appropriate – and it’s a good link to make

Nintendo is often referred to as the video game Disney, so the Disney comparison is appropriate – and it’s a good link to make.A catalog of colorful and cute mascots (Mario, Yoshi, Princess Peach, Toads, Kirby, etc.), Nintendo’s main focus is clearly That’s one of the main reasons why the company has been so successful over the years, from the glorious days of the NES to the present. The sale of Nintendo consoles such as the Game Boy Advance, DS and 3DS has undoubtedly been driven by children. Especially in Japan, where portable play is still the king. Even in the west, Nintendo’s promotional activities focus on young players, and most print ads and commercials show that children are operating the product. Indeed, there were some exceptions – during the Wii and DS, old celebrities were drafted to push the product, and Switch ads recently took a more mature tone – but Sony and Microsoft The difference is striking when compared to the way the console is hawked.

Again, it’s important to emphasize this It’s not It’s negative, and I don’t think Nagoshi means that. Indeed, his reply needs to be interpreted in context. He explained why he chose GameCube as the system to host Super Monkey Ball, Sega’s first game on the Nintendo system. His career took him to a more mature theme in the popular yakuza franchise (a series that Nintendo turned down, but you need to remember), but this is for a completely blind and young audience. Not a person who denies catering. In fact, throughout his career, he has created games that appeal to both men and women of all ages.

Would the Nintendo DS and 3DS be just as successful if they weren't so popular with children?
Would the Nintendo DS and 3DS be just as successful if they weren’t so popular with children? (Image: Nintendo)

Nintendo’s focus on young players and their families is one of the reasons Nintendo has been and will continue to be so popular for decades. It’s also why Nintendo imitates Disney by building its own theme park in Japan.By releasing a game that you can play with all Nintendo has removed barriers to entry to reach as many viewers as possible. This is similar to how movie studios fight for cuts. This allows the movie to get a more generous age rating, which can attract more viewers.It’s not suitable in all cases, but war movies aren’t very convincing if they’re disinfected to get a lower age rating-at least that means you have Potentially A larger pool of people who pay to watch your movie.

I’m not saying that Nintendo is ignoring old players. It is a company that outsources Devil’s Third and Bayonetta 2.

That’s exactly what Nintendo has been able to stay at the top of the gaming industry for 50 years, and I’m not saying that Nintendo is ignoring older players.This is a company that outsourced something like Devil’s Third And Bayonetta 2 – We are well aware that there are more mature game locations on the platform, but unlike our rivals, we rely on that kind of experience for commercial success, as the top 10 Switch game list shows. I have not. In fact, if you look at the best-selling Nintendo games ever, the pattern remains – Super mario bros., Pokemon, Mario Kart And Wii Sports The latter title is arguably part of the company’s willingness to unite its fans, but everything exists and is correct. all age.

As players mature and grow, you’ll imagine Nintendo will mature with them, and that’s certainly to some extent true (I imagine Nintendo in the 80’s would allow Bayonetta near its console. No), Nintendo also recognizes that the player who owned the NES or SNES has their own children. By providing an experience that combines nostalgia and killer gameplay hooks, it paves the way for the next generation of hardcore fans to look back on happiness. Memories of playing Super Mario with my parents and siblings.

And undoubtedly, those same kids will argue exactly who Nintendo is directing the game to in the next 20 years.

https://www.nintendolife.com/news/2020/12/talking_point_nintendos_focus_on_younger_players_is_a_positive_not_a_negative

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